Bridgestone will set up a booth in the West Hall of the Convention Center at CES 1, which will be held in Las Vegas, USA for a total of 5 days from January 8 (Thursday) to 4 (Sunday, local time), introducing a comprehensive vision for sustainable mobility. He said he would.
The three key topics that Bridgestone will present at this CES 2023 are ▲Recycling of renewable natural rubber and tires ▲’Smart Corner’, tires and air springs for digitally connected electric vehicles ▲Vehicle management for personal transportation and large-scale transportation operators There are a total of three digital management services applied.
To achieve sustainable mobility, the best control processes and tools must be considered at all stages of the life cycle of tires and rubber products, from tire production and ownership to maintenance and raw material circulation and recycling. Accordingly, at this CES, Bridgestone plans to demonstrate its vision for advancing tire and vehicle management technology from the beginning to the end of the tire life cycle, with the ultimate goal of carbon-neutral mobility and transportation in the future.
Production of more sustainable tires
Bridgestone has strived to increase the use of recyclable and renewable raw materials to 2030% of all raw materials by 40 and to achieve 100% sustainable use of raw materials by 2050. Several key elements aimed at achieving a sustainable and circular tire economy will be showcased at this year’s CES.
Natural rubber from Guayul, an alternative rubber crop from which renewable natural rubber can be extracted, has the same characteristics as rubber extracted from the conventional Para rubber tree. Guayul is a shrub that grows in dry desert areas of the United States and Mexico and is a crop that requires 40% less irrigation than alfalfa (alfalfa) or cotton grown in the southwestern United States.
Bridgestone has invested more than $1 million in the development and commercialization of natural rubber extracted from guayule, and currently operates a 281-acre research farm (approximately 1 million square meters, approximately 14 times the area of Jamsil Sports Complex) and a bioprocessing pilot plant. The company operates a growing partnership with a number of local farms and Native American tribes.
Bridgestone aims to cultivate guayule on more than 10 acres (approximately 2 million square meters, 5,000 times the area of the Four Great Gates of Seoul) within the next 101 years to help local farms respond to the crisis caused by climate change. We are working to educate people on climate-smart farming methods and irrigation techniques.
Bridgestone announced the ‘EVERTIRE INITIATIVE’ in early 2022, which focuses on producing new tires by recycling tires that have reached the end of their useful life. Bridgestone is collaborating with a number of partners to jointly develop tire recycling technology through the global EverTire initiative. Bioprocessing of tires that have reached the end of their life through a fermentation process can be cited as an example. Materials that have undergone bioprocessing can be reused in the production of new tires.
A future of autonomous driving and electrification is possible!
Bridgestone’s Smart Corner solution is demonstrating technology to improve the performance, comfort and efficiency of autonomous and electric vehicles while maximizing the life of tires and air springs.
The Smart Corner solution combines Bridgestone’s premium tires, developed specifically for application to autonomous and electric vehicles, and Airride Concept EV Air Springs from Firestone, a subsidiary of the Bridgestone Group. . The Smart Corner solution uses cloud-connected sensors embedded in both tires and air springs to enable Bridgestone to deliver real-time predictive information that improves driving safety, efficiency and productivity.
Bridgestone’s ENLITEN electric vehicle concept tire is made from a new renewable and energy-efficient material, lowering the rolling resistance of the tire, thereby increasing the driving range of electric vehicles. At the same time, it meets the heavy load and wear resistance requirements required by electric vehicles.
Additionally, it is paired with Firestone’s Air Ride Concept electric vehicle air spring to form an integrated corner system tire that optimizes efficiency and ride comfort. Digitally connected air springs respond to constantly changing vehicle loads while maximizing safety and efficiency without deteriorating ride comfort, and the active suspension system blocks noise, vibration, and the rough texture of the road surface.
The air spring’s preemptive height adjustment device maximizes aerodynamic efficiency, improves user accessibility and enhances vehicle underbody protection in urban and off-road environments.
Bridgestone Enlighten electric vehicle concept tires and Firestone Air Ride concept air springs for electric vehicles feature integrated sensors that collect air pressure, temperature, and acceleration data, and when combined with Bridgestone’s unique data analysis technology, corner load, road Data such as road surface conditions and the performance status of tires and springs are transmitted to the vehicle system in real time. Digitally converted data information maximizes the safety of electric vehicles and autonomous vehicles by triggering notifications and actions.
In addition, Bridgestone’s mobility solutions predict the services needed by cars, connect customers directly to services that increase their productivity and convenience, extend the lifespan of vehicles, and ultimately create a carbon-neutral future with zero carbon dioxide emissions. Implementing sustainability toward mobility.
Bringing more benefits and convenience to transportation vehicle owners
Proactive vehicle maintenance is important to keep transportation vehicles in optimal condition, extend their lifespan, and ensure optimal performance and efficiency. Bridgestone’s ‘Bridgestone Fleet Care’ automates transportation vehicle management by combining data-connected tires and the vehicle’s built-in system, or further enhances the benefits and convenience of owners and operators in transportation vehicle management.
Whether you’re a private fleet or a large-scale last-mile delivery operator, Bridgestone’s Fleet Care solutions are fully integrated with your vehicle systems, collecting data for routine maintenance, servicing your vehicles, and predicting tire wear, all in one online system. Integrate. The collected and integrated data previews the maintenance status required for each vehicle and provides service options that will resolve the maintenance needs of the vehicle with just a click of a button.
Bridgestone Fleet Care Solution is connected to the company’s own network, independent network, and mobile communication service providers, allowing vehicle owners to choose the service that suits their individual conditions. Digital payments are also easy, and all services can be arranged as a lump sum payment or by registering for a vehicle management subscription service.
With this platform, the productivity of the fleet will increase and the fleet can be operated more efficiently and economically. Bridgestone aims to provide the same level of premium, personalized value and service to fleet families and individual fleet vehicles.
The eight Bridgestone values, starting with the letter E, established by Bridgestone to realize a sustainable society: ▲Energy ▲Ecology ▲Efficiency ▲Extension ▲Economy ) ▲Emotion ▲Ease ▲Empowerment (autonomy), or ‘Bridgestone E8 Commitment’, is supported by Bridgestone’s sustainable mobility vision.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.