LG Electronics will participate in ‘CES 2023’, the world’s largest IT and home appliance exhibition held in Las Vegas, USA for a total of 4 days from January 5th (Thursday) to 8th (Sunday, local time) and introduce premium home appliances ‘LG Signature’ 2 The generation lineup is revealed.
At this year’s CES, LG Electronics plans to set up an LG Signature Zone under the theme of ‘Experience life beyond home appliances’ and unveil five 2nd generation LG Signature products for the first time. This second-generation product line comes seven years after LG Electronics first introduced its signature lineup in 2016.
LG Signature’s 2nd generation products apply differentiated innovative technologies to help customers use home appliances more conveniently, and have completed a luxurious, minimalistic design by further emphasizing CMF (color, material, and finish), a key design element. This is the former’s explanation.
The exhibition hall will feature a ‘Dual InstaView’ refrigerator with the InstaView feature applied to both doors for the first time, which allows you to look inside the refrigerator without opening the door, and a convenient washing machine and dryer with a 7-inch touch LCD.
In addition, the hood-mounted microwave oven is equipped with a smart Instagram view function that allows you to check the cooking status and energy usage in real time. It recognizes food through the internal camera and automatically adjusts settings such as cooking temperature and time until cooking is complete. You can experience the 2nd generation LG Signature products that combine innovative technologies, such as the ‘double slide-in oven’.
LG Electronics is organizing this LG Signature Zone in collaboration with ‘Molteni&C’, an Italian luxury furniture brand. It presents a premium lifestyle through spaces such as the living room, laundry room, and kitchen, which are harmoniously decorated using not only the 2nd generation LG Signature products, but also existing LG Signature products such as air conditioners, humidifying air purifiers, and OLED TVs, and luxurious luxury furniture. plan.
“We have evolved further by applying beautiful design and innovative technology that elevates the quality of life to the next level,” said Ryu Jae-cheol, president of LG Electronics’ H&A Business Division. “We will continue to provide a different level of customer experience through our ultra-premium home appliance LG Signature.” “It is,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.