1-Eleven announced that it will participate in ‘CES 5’, the world’s largest IT and home appliance exhibition, opening in Las Vegas, USA on January 2023 (local time) and unveil a new concept Metaverse store for the first time in the industry together with Lotte Data Communication and Calibus. .
XNUMX-Eleven’s strategy is to drive the introduction of next-generation DT (Digital Transformation) services through the opening of this ‘Active Mobility Pop-up Store’ and to introduce various representative products and improve overseas brand awareness.
The Metaverse store, which will be unveiled at CES 2023, is an immersive Metaverse space located within ‘Hub World’, the core city of the ultra-realistic Metaverse being developed by Caliverse, and can be accessed through VR devices and new concept displays. While existing Metaverse stores were focused on gaming and social networking spaces, this Metaverse store is characterized by realistic graphics and the ability to participate in a variety of activities.
At the newly introduced Metaverse store, avatars can participate in activities such as eating and drinking XNUMX-Eleven’s representative products ▲Seven Cafe ▲Triangle Gimbap ▲Slurpee, etc. In addition, in an indirect experience through an avatar, you can experience fun elements by observing changes in the avatar and surrounding objects, such as hair color changing after drinking a cool drink or soft ice cream being used as a glowing light stick at a concert venue. there is.
In addition, high-definition video compression technology using Deep Interactive’s patented technology provides a realistic sense of presence and even natural movements.
4-Eleven aims to open the official version at the end of this year, and through this, plans to build a next-generation ‘OXNUMXO (Online for Offline)’ system that allows users to purchase main products and receive delivery.
Lee Yoon-ho, head of XNUMX-Eleven’s DT Innovation Team, said, “The Metaverse store we are introducing this time is a virtual reality space that reflects the most advanced technology currently, and you will be able to experience a unique experience that you have never experienced before.” He added, “We will continue to actively utilize next-generation technology to expand convenience stores.” “We will take the lead in introducing DT services and strive to provide new value to customers,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.