Buren Technology (CEO Kim Jae-gwang) announced that it will participate in ‘CES 1’ held in Las Vegas, USA for a total of 5 days from January 8th (Thursday) to January 4th (Sunday, local time) next year.
Vueron Technology (Vueron, hereinafter referred to as ‘Vueron’), established in 2019, is a company specializing in LiDAR-based autonomous driving solutions. ▲VueOne, an autonomous driving cognitive solution differentiated from existing technologies based on a self-developed cognitive algorithm ▲Intelligent transportation system (ITS) , Intelligent Transport Systems) and ‘VueTwo’, a cognitive solution for smart infrastructure.
Byuren uses an electric refrigerated truck without any movement to carry out self-driving delivery of fresh food ingredients in an eco-friendly manner. Trucks are manufactured through collaboration with professional manufacturers, and are verified with Team Fresh, which has secured over 90% market share in cold chain early morning delivery. Byuren’s LiDAR-based autonomous delivery plans will continue to strive to innovate various problems that arise in the logistics field, such as reducing fuel and labor costs, resolving manpower supply and demand issues, and preparing for ESG through eco-friendly verification.
Additionally, at this CES 2023 exhibition, Buren plans to hold an exhibition focusing on ADAS (Advanced Driver Assistance System), including autonomous driving solutions for trucks. We plan to provide a variety of experience opportunities, including a self-driving demonstration event in downtown Las Vegas, so that visitors can experience and understand Buren’s technology.
Kim Jae-gwang, CEO of Buren, said, “Using our technology to successfully achieve autonomous driving with only a lidar sensor, we will solve the problems faced by numerous logistics operators and innovate the logistics industry,” and added, “We will enter the North American market through CES 2023.” “We will use this as a stepping stone to strengthen our global business.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha