[Las Vegas (USA) = AVING News] Human Fitness Lab Co., Ltd (CEO Ji Yun-seong) will run a total of 4 days from January 5 (Thursday) to January 8 (Sunday, local time), 2023. Participated in the Eureka Park K-STARTUP Integrated Pavilion, the startup zone of ‘CES 2023’ held in Las Vegas, USA.
Human Fitness Lab is a company that has been researching and developing exercise solutions without pain, stress, and boredom based on a high understanding of culture and arts. As part of this, we succeeded in developing a ‘Sports DGX’ solution based on percussion performance, and are receiving great expectations even before launch, including achieving 2,005% of the existing funding goal on the domestic crowdfunding platform wadiz.
Human Fitness Lab’s Sports DGX is a home training solution developed as part of the Danbi K-CT project support project conducted by the Korea Creative Content Agency from 2015 to 2016. It is based on the representative non-verbal musical ‘FANTASTICK’, which has been in permanent performance for 12 years, and is characterized by combining the exercise and entertainment effects inherent in percussion performance.
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It also has a variety of technological differences. Through the fitness drum pad, physical signals such as the user’s calorie consumption and muscle use through the fitness e-book can be acquired in real time and quantified by matching them with the database.
In addition, it supports sound output through Bluetooth transmission and reception. In addition, it is possible to match changes in musical digital data with biometric information and analyze the state of physical changes using this. Furthermore, it also supports linkage with a dedicated application (app) that can monitor quantitative data.
An official from Human Fitness Lab said, “We have previously entered into an agreement with a local company in the U.S. that produces VR videos and virtual contents to co-produce educational videos,” and added, “Through this CES, we plan to pursue buyer meetings regarding additional fitness distribution and investment. “He revealed his reason for participating in the exhibition.
He continued, “In Korea, we plan to promote the sale of home training Nanta Book products and the establishment of programs through fitness centers across the country, and we will also develop a shared gym business to increase the effectiveness of product promotion,” adding, “We will also advance into home shopping and the Public Procurement Service’s Venture Nara.” “We will make efforts to increase sales by expanding sales channels,” he added.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
The K-STARTUP Integrated Pavilion is jointly participated by the Korea Start-up Agency, Seoul Business Agency, and Seoul Digital Foundation, and 51 domestic innovative companies participated to enter the U.S. market and discover global partners. In addition, CES 2023 college student supporters selected from each university (Kyunghee University, Kookmin University, Sogang University, and Chung-Ang University) were matched considering majors and industrial fields of participating companies.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha