[Las Vegas (USA) = AVING News] BlueSignum (CEO Jeonghyun Yoon) held ‘CES 2023’ held in Las Vegas, USA for a total of 1 days from January 5 (Thursday) to January 8 (Sunday, local time), 4. Participated in the Eureka Park K-STARTUP integrated hall, a startup zone.
Blue Signum was born with a vision to become the service that best helps people spend each day with better emotions.
This exhibition will feature Lighthouse, which has just been released after beta testing. Lighthouse, an AI-based mental health management solution, can reduce a company’s churn rate and maximize satisfaction through customized self-care activities. Unlike services that connect people with counselors, Lighthouse is able to set more reasonable prices by utilizing technology and provide a variety of content and a wide range of solutions beyond simple meditation.
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User characteristics and status can be analyzed using various types of data, and this analysis is used to provide personalized treatment content. Therapy content delivered in chatbot format can be adjusted and changed according to the user’s answers, thereby creating personalized daily quests and short activities. A hyper-personalized algorithm selects the most suitable content from over 500 available content.
To this end, the user’s symptoms and psychological resources are calculated using user input from machine learning-based prediction and analysis models, as well as other passive digital representation data. In addition, time series analysis and deep learning models are used in the data accumulated in the app to improve recommendation quality.
Blue Signum selected the ability to access treatment 24 hours a day using only a mobile device at a low cost as Lighthouse’s best feature in order to improve users’ stability and quality of life. Additionally, Lighthouse’s content library includes over 10 categories of psychotherapy, and each content can be customized to allow users to experience a hyper-personalized user experience. Each piece of content reacts to the user’s input and changes itself to suit the user’s preferences, giving the user a more personalized and effective experience.
Lighthouse can provide highly accurate diagnoses and recommendations through data collected from user input and phenotypes, the company explained. Rather than relying solely on information from its own report, it has the ability to accurately and comprehensively identify users’ needs and preferences by creating a more complex recommendation algorithm by utilizing additional data accumulated through app use.
Lee Sang-ah, COO of Blue Signum, said, “Our company encompasses both B2B and B2C services. In addition to the services provided to B2C customers, Lighthouse also provides overall employee utilization and key content statistics to business customers. Of course, a separate management tool is provided to check this type of information, excluding personal information. “Through ‘Lighthouse,’ team members can conveniently receive activities that suit them, no matter where they are.”
He continued, “Lighthouse aims to provide the most hyper-personalized psychological content. Using a chatbot, you can easily obtain psychological knowledge and receive activity solutions tailored to you. “Lighthouse makes more advanced recommendations as more data is accumulated,” he said. “Lighthouse plans to launch a beta at the end of 2022, reach closer to consumers in 2023, and move forward into the SaaS-based B2B industry.” He shared his future plans.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
The K-STARTUP Integrated Pavilion is jointly participated by the Korea Start-up Agency, Seoul Business Agency, and Seoul Digital Foundation, and 51 domestic innovative companies participated to enter the U.S. market and discover global partners. In addition, CES 2023 college student supporters selected from each university (Kyunghee University, Kookmin University, Sogang University, and Chung-Ang University) were matched considering majors and industrial fields of participating companies.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha