Sokcho Brewing Company (CEO Kim Jeong-hyun) announced its participation in the ‘Korea International Beer Expo (KIBEX) 2024’ from April 11th to 13th at COEX in Seoul.
‘CRAFTROOT’ by Sokcho Brewing Company is the largest craft beer brewery and the first Brew Pub in Sokcho, Gangwon Province. Established in 2017, it has become a leading brewery representing Gangwon Province, winning Korean, Asian, and European awards within two years.
One of their flagship products, Tourgram Berliner Weisse, combines the sourness of fashion fruits, the sweetness of mango, and the smoothness of wheat in one sip. Another popular beer, Oceangram NEIPA, is a New England IPA with tropical fruit flavors such as mango, lychee, and citrusy aromas. Additionally, Bulteana is a hazy, juicy pale ale that harmoniously combines the flavors of black tea, lactose, and hops.
A representative from CRAFTROOT stated, “We aim to promote beers that everyone can enjoy as the leading brewery representing Sokcho at this exhibition.” They added, “CRAFTROOT beers are currently supplied to major supermarkets and convenience stores in Gangwon Province and resorts in Sokcho. Bulteana, which won the gold medal in the Freestyle Beer category at the European Beer Star, is a beer with added black tea, making it suitable for countries with a culture of tea appreciation. We hope to export it to Singapore along with our existing market in Hong Kong, and we have plans to explore more global markets in the future.”
Furthermore, they expressed their commitment to promoting the charm of craft beer to a wider audience based on their excellent quality and consistent and stable production system, aiming to become the leading craft beer brewery representing South Korea.
KIBEX 2024 is a comprehensive event covering this year’s beer trends and the brewing industry. This exhibition, which provides a crossroads of industry trends and global networking opportunities, offers a valuable platform for stakeholders in the beverage industry. Taking place simultaneously, DRINK SEOUL provides a convenient option to explore various beverage industries, including premium traditional liquors, wines, distilled spirits, and non-alcoholic beverages, all in one place. KIBA (Korea International Beer Award) and KIBCON (Korea International Beer Conference) will also be held during the exhibition. Additionally, side events such as new product showcases, wine & traditional liquor seminars, and 1:1 business matching programs are arranged.