The Seoul Business Agency (SBA, CEO Kim Hyun-woo), a Seoul Metropolitan Government-funded organization that creates the global competitiveness of Seoul’s small and medium-sized businesses and startups, will be held in Las Vegas, USA for four days from January 5 (Thursday) to January 8 (Sunday, local time), 2023. It was announced that the ‘Seoul Pavilion’ will be operated at CES 2023.
CES (Consumer Electronic Show) is the world’s largest IT exhibition held in Las Vegas every January. It is a cutting-edge technology competition venue where large global companies and startups from each country declare their future vision and introduce innovative technologies to the global market.
The Seoul Technology Museum will be built in the CES main exhibition hall (LVCC North Hall) with an area of 1,800 sq.f (about 50 pyeong). LVCC is an exhibition hall where exhibitions are held every year by companies representing the global tech industry, such as Samsung and Microsoft. The Seoul Technology Museum is the first country (city) pavilion to secure a technology exhibition space in the main pavilion.
Under the theme of ‘Smart Transportation City, Eco-Friendly City Seoul’, the Seoul Technology Museum plans to exhibit innovative technologies of large corporations and startups in the fields of ‘smart mobility’ and ‘clean energy’ in connection with Seoul’s future vision.
The smart mobility space will exhibit various technologies such as urban air traffic (UAM) to realize ‘Smart Transportation City, Seoul’, solar-powered unmanned aerial vehicles, low-orbit communication satellites to build smart mobility infrastructure, and video data information processing technology.
To this end, Hancom Inspace Co., Ltd. will exhibit a promotional video for satellite information processing and a miniature satellite model, and affiliated startup Infinic Co., Ltd. will exhibit a video of remote data collection through drones. In addition, in collaboration with the Korea Aerospace Research Institute, we produced a promotional video for eVTOL OPPAV, an urban air traffic (UAM) single-seater transportation system, and a flight test video for a solar-powered unmanned aerial vehicle (EAV3), as well as a small electric tilt loader from Narma, a startup affiliated with it. A drone model will be presented.
The ‘Clean Energy’ space is an eco-friendly space that can be applied to future mobility vehicles and infrastructure through videos related to hydrogen energy, carbon capture, next-generation batteries and clean energy supply technology in downtown Seoul, and eco-friendly advanced materials to realize ‘Eco-friendly City, Seoul’. We will introduce a solution.
In the above space, Lotte Chemical Co., Ltd. will exhibit Lotte’s ESG vision and future mobility interior and exterior material design solution products, and Airlane Co., Ltd., a startup selected by Lotte, will display mock-ups and gas separation membrane samples showing the carbon capture technology (CCU) roadmap. Standard Energy Co., Ltd. will provide samples of vanadium ion batteries that are easy to charge electric vehicles and store new and renewable energy, and create an experiential space where visitors can try charging electric vehicles themselves.
In addition, along with S-Oil Co., Ltd.’s vision as a clean energy company, a promotional video for clean energy fuel cells from partner FCI Co., Ltd., flexible secondary batteries from affiliate startup Libest Co., Ltd., and samples of paved roads using the ice suppression method from Beomjun Co., Ltd. were displayed. It is going to be.
The companies exhibiting at the Seoul Technology Museum were selected through the ‘CES x Seoul Innovation Challenge Large Enterprise Open Innovation’ with four large domestic companies and institutions. The structure is such that large companies and institutions with core technologies in the ‘mobility’ and ‘eco-friendly’ fields present in-demand technologies as designated tasks, and directly discover and collaborate with six startups that fit the requirements.
Through open innovation, four leading domestic conglomerates and institutions (Hancom Inspace Co., Ltd., Korea Aerospace Research Institute Co., Ltd., Lotte Chemical Co., Ltd., and S-Oil Co., Ltd.) have established six startups (Infi Co., Ltd.) that meet the technology needs of each company. Nick, Narma Co., Ltd., Airlane Co., Ltd., Leanfinity Co., Ltd., Beomjun Co., Ltd., and Libest Co., Ltd.) were selected.
Selected companies will receive up to 50 million won in commercialization funds for joint technology development and commercialization with large companies, and will directly participate in CES from the planning stage to technology exhibition and commercialization through cooperation with large companies.
Through open innovation, large corporations directly participate in the startup selection process to select companies that fit each company’s new business direction and at the same time discover excellent startups that can jointly pursue new businesses in the future. Additionally, selected startups will be provided with opportunities for effective promotion and marketing by showcasing their collaborative technologies and products with famous domestic conglomerates at a global exhibition called CES.
SBA CEO Kim Hyun-woo said, “Seoul Technology Museum will be operated as a platform to introduce the technologies of Seoul’s innovative large corporations and startups to the global market and further present the vision of Seoul evolving through technology. “Through the Seoul Technology Museum, we plan to present Seoul’s future vision and actively support innovative startups’ entry into the global market.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Joon Suh Lee, Yeawon Choi, Jinnsun Park, Seung Hyun Nam, Min Seok Cha