NOI LAB (CEO Hwang Byung-hoon) announced its participation in the “2024 World IT Show (WIS 2024)” at COEX in Seoul from April 17th (Wednesday) to 19th (Friday).
NOI LAB offers various services to help users become smart humans in the smart era. With the widespread use of smart devices, there is an increasing dependence on them. To address this, it’s important to maintain healthy and autonomous brain functions.
Regarding this, Hwang Byung-hoon, CEO of NOI LAB, explained, “To find out what characteristics my brain has and whether my memory has deteriorated, I had to visit a hospital, which was burdensome. Therefore, many people often underestimate the seriousness of this matter.” He added, “To address this, we are developing various products and services to analyze my brain and make it healthier easily.”
At this exhibition, NOI LAB will introduce its flagship application, ‘BrainQube.’ Recently, there has been a growing need to know oneself, and various tools for self-expression, such as MBTI and personal color, have emerged. In BrainQube, users can diagnose a metric called ‘NOIsical’ to understand their brain strengths and characteristics at a glance. Through this, users can compare what needs improvement for a better life and have fun comparing it with their friends, emphasized NOI LAB.
In particular, NOI LAB has an advantage in diagnosing and training metacognition, which is considered the most important brain metric in modern society. CEO Hwang Byung-hoon said, “Enhancing metacognition can solve various cognitive-related problems. Through the BrainQube app developed by verified researchers, there is an advantage in making my brain much healthier from dopamine addiction anytime, anywhere.”
He added, “We thought that there is a need for healthy brain vitamins that meet the needs of modern people while not deviating from trends. Therefore, we aimed to develop indicators that can provide more accurate information about oneself and explain in detail how it can be helpful in everyday life, guiding a healthy brain life.”
In addition, NOI LAB is focusing on differentiating its products by having no language barriers. The app’s service characteristic allows it to expand overseas, so the possibility of overseas expansion is high. NOI LAB plans to enter the North American and European markets, where smart devices are widely distributed, first.
NOI LAB plans to release the official version of the BrainQube app in June. At that time, various functions such as AR, real-time matching, and a ranking system will be added to present an upgraded version with more help and fun for the brain.
Furthermore, NOI LAB is developing a neurostimulation device that can stimulate and develop the brain comfortably and cost-effectively at home. CEO Hwang Byung-hoon said, “Based on the analyzed NOIsical metrics through the BrainQube app, I expect the combination of software and hardware to provide customized stimulation tailored to my brain characteristics, allowing for a higher quality of life.”
Under the theme of “Innovation and Connection, Unlocking Every Possibility in the Digital World,” WIS 2024 will showcase the latest technologies and products in various fields such as AI & IoT technology and platforms, 5G convergence, wireless communication technology and networks, cloud & big data, digital twin & metaverse, smart living and healthcare, robotics, autonomous and eco-friendly mobility, UAM, blockchain and security, and quantum information technology.