Cosmoprof Worldwide Bologna, the leading B2B event for the global cosmetics industry, will return from March 20 to 23, 2025. The event will feature an expanded exhibition layout and an array of innovative initiatives designed to reflect the latest trends in beauty. Following a highly successful 2024 edition that welcomed 248,500 attendees from 150 countries and 3,012 exhibitors, the upcoming event aims to provide an even more efficient and immersive experience for industry professionals.
The 2025 edition will introduce a more functional layout to accommodate an expanded range of exhibitors and product categories. Cosmopack, the dedicated pavilion for the global supply chain, will now extend across Hall 19 and feature process and packaging machinery leaders. Other key supply chain segments, including raw materials, contract manufacturing, and primary and secondary packaging, will be located across Halls 15, 18, 15a, 20, and 28.
Cosmo Perfumery & Cosmetics will also see strategic updates. The Cosmetics & Toiletries segment will be repositioned in Halls 26 and 36, with skincare and makeup brands in Hall 26 and fragrances and personal care products in Hall 36. Country Pavilions from Australia, Japan, Singapore, the UK, the USA, and parts of South Korea will be relocated to Hall 22, providing better accessibility. The Green & Organic segment, under the Sana Beauty banner, the Green & Organic segment will be showcased in the mezzanine between Halls 21 and 22, offering a curated selection of natural and organic brands and special events dedicated to herbal cosmetics.
Cosmo Hair Nail & Beauty Salon will undergo significant enhancements. A new Professional Nail Avenue in the Mall will house nail-focused companies catering to B2B clients, while brands targeting direct sales will remain in Nailworld in Hall 35. Cosmoshop, which supports exhibitors in direct sales of hair and beauty products, will continue alongside the barber area. Exclusive Buyer Lounges will be introduced in Halls 14 and 36 to facilitate networking, with a Hair Lounge in Hall 37 dedicated to hairstyling professionals.
Cosmoprof Worldwide Bologna remains an essential event for international stakeholders. In its 56th edition, it is the only global exhibition providing a comprehensive overview of beauty industry innovations, covering the entire supply chain and finished product market. With the support of the Italian Ministry of Foreign Affairs and ITA—The Italian Trade Agency—Cosmoprof will strengthen its international presence, particularly targeting buyers, retailers, and distributors from 66 countries, with a special focus on the United States, Africa, and the Middle East.
A key theme for the 2025 edition will be sustainability, reflecting the growing demand for environmentally responsible practices. Dedicated projects and discussions will explore how the beauty industry can reduce its environmental impact, with particular attention to sustainable supply chain solutions. The Ingredients Zone in Hall 20 will spotlight new active ingredients developed with minimal biodiversity impact, biotech innovations, and advancements in green chemistry.
Technology will also play a pivotal role in shaping the future of beauty. Beauty Tech in Hall 14 will showcase cutting-edge retail solutions and digital experiences. Emerging markets, particularly in Africa, the Middle East, and Southeast Asia, will be in focus as beauty brands increasingly cater to diverse cultural influences and skin and hair types.
Cosmoprof Worldwide Bologna will also introduce new special initiatives. The CosmoTalks series will feature industry-leading agencies such as BEAUTYSTREAMS, ECOVIA INTELLIGENCE, and EUROMONITOR INTERNATIONAL, offering insights into key market trends. The Cosmopack Stage in Hall 20 will serve as a must-attend event for supply chain professionals. Meanwhile, beauty salons and nail care experts can explore dedicated programs such as the World Massage Meeting and Cosmo OnStage, which will highlight new techniques and innovations.
One of the most anticipated additions for 2025 is BEAUTY Stars, an award recognizing excellence in the professional beauty sector. The contest will honor outstanding beauticians, spas, and beauty companies, with winners announced during the awards ceremony on March 20. The Cosmoprof & Cosmopack Awards, in collaboration with BEAUTYSTREAMS, will continue to recognize pioneering solutions in the beauty industry. A panel of key opinion leaders, buyers, and brand owners will select winners from 17 categories, with an awards ceremony scheduled for March 21.
Cosmoprof Worldwide Bologna’s global reach continues to expand, as reflected in BolognaFiere Cosmoprof’s strong financial growth. The company is set to close in 2024 with projected revenues of €42 million, up from €38 million in 2023. BolognaFiere’s President, Gianpiero Calzolari, emphasized Cosmoprof’s international strength, noting that the trade show network has become a key player in global beauty markets. Antonio Bruzzone, CEO of BolognaFiere, further highlighted the group’s position as a leader in international trade show organization.
The continued growth of the cosmetics market underpins Cosmoprof’s expansion. According to Euromonitor International, the global beauty and personal care sector is expected to exceed €568.2 billion in 2024, with projections reaching €612.8 billion in 2025, representing an annual growth rate of approximately 8%. The U.S. remains the dominant market, with revenues expected to surpass €120.4 billion in 2025, while China continues to hold the second-largest market share. Africa, the Middle East, and Latin America are experiencing the fastest growth, driven by rising consumer demand and population expansion.
With its enhanced layout, focus on sustainability and technology, and expanded international reach, Cosmoprof Worldwide Bologna 2025 promises to be the most dynamic edition yet. Industry professionals can look forward to an immersive experience that connects them with the latest trends, innovations, and business opportunities in the global beauty industry.