General Motors (GM) Korea Technical Center is participating in the Daegu International Future Auto & Mobility Expo (DIFA), part of the Future Innovation Tech Expo 2024 (FIX 2024), from Wednesday, October 23, to Friday, October 26, at Daegu EXCO. GM is showcasing its core technologies and latest models, offering a glimpse into the future mobility direction it leads.
Participating for the third consecutive year at DIFA, GM’s booth is divided into several zones: the “Product Showcase Zone,” featuring its latest models and technology; the “Heritage & Cruise Zone,” introducing GM’s 120-year history and future mobility technologies; and the “Career Consulting Zone,” offering mentorship for student visitors.
At the “Product Showcase Zone,” GM presents various models, highlighting its excellence in internal combustion engines and electric vehicles. The 8th-generation Chevrolet Corvette supercar, displayed in Korea for the first time, and Cadillac’s first all-electric SUV, the LYRIQ, are attracting much attention.
The “Heritage & Cruise Zone” highlights GM’s 120 years of innovation in the global automotive industry, alongside next-generation mobility technologies such as GM’s subsidiary Cruise Automation’s autonomous taxi services and the Super Cruise autonomous driving system.
Lastly, the “Career Consulting Zone” allows students to receive direct mentoring from GM employees. These employees provide in-depth insights into the company’s products and technologies while supporting the aspirations of future talent.
Brian McMurray, president of GM Korea Technical Center, expressed, “We are delighted to participate in DIFA, Korea’s representative mobility expo, as a company leading the future of the automotive industry. This is a great opportunity to showcase GM’s innovative technologies and products while offering an experience of the future of the automotive industry.”
He added, “We are particularly excited to introduce GM’s heritage and offer career consulting opportunities, which we hope will attract many young talents. GM is committed to creating a better world for all and is achieving this through its exceptional technology and innovative teams in Korea.”
GM Korea Technical Center, the second-largest research and development facility after GM’s U.S. headquarters, plays a pivotal role in GM’s global engineering operations. It leads to advancements in electrification and future mobility technologies. The center possesses complete vehicle development capabilities, from design and engineering to final vehicle verification and production technology.
FIX 2024 featured specialized exhibitions, conferences, and business programs focusing on mobility, robotics, AI, and startups. The Daegu International Future Auto & Mobility Expo 2024 at EXCO’s East Wing showcased trends in UAM, autonomous driving, batteries, components, and services. Meanwhile, the 2024 ICT Convergence Expo Korea, held in the West Wing, exhibited AI, big data, blockchain, ICT, and metaverse technologies. The 2024 Daegu Robot Expo displayed industrial robots, humanoid robots, and digital transformation solutions for the robotics industry. The “Start-up Arena” was introduced to facilitate meetings between startups and experts from startup accelerators like Samsung C-Lab and Plug and Play.