Dr. K Health Care Co., Ltd. (CEO Kang Hyeong-jin) announced that it will participate in CES 2024, the world’s largest IT and home appliance exhibition, to be held in Las Vegas, USA in January next year.
Dr. K Health Care is a domestic company that provides personalized skin care solutions through its platform and mobile application (app) ‘SKINFIT’. Their service is provided by acquiring images of the user’s skin through a relatively simple method of attaching a special lens to a smartphone, and diagnosing these images with the AI of the SkinFit app and server to recommend appropriate care solutions and products.
The advantage and characteristic of the SkinFit platform is that it does not require the use of separate equipment, making it simple for ordinary people without or lacking specialized knowledge to enjoy ‘home spa’. At the same time, the company explains that it has achieved 80% of the level of professional equipment in terms of functionality, making it possible to use high-quality services at a much cheaper price than services based on professional equipment.
Furthermore, with the goal of advancing the SkinFit platform into the global market, Dr. The company is expanding AI model research and development and data learning to more accurately diagnose skin with racial characteristics and improve the suitability of product recommendations.
In addition, Dr. K Health Care will participate in CES 2024 this year to seek partnerships to cooperate in providing and maintaining services in North America, which is considered the largest market. The plan is to target the market by finding partners who can cooperate in providing product packages, have a good understanding of the related industry, and have excellent networking capabilities. In addition, we plan to inform general visitors of the strengths of our services, provide experience opportunities, and collect responses from potential customers.
In relation to this, an official from Doctor Healthcare said, “The Skin Fit platform is our biggest weapon in that it allows us to observe and manage our skin anytime, anywhere as long as we have a network environment and a smartphone.” He added, “It is already available in Japan, Singapore, Vietnam, etc. “We have entered major Asian markets and are continuing to provide services, and based on our expertise in customization, we have been upgrading service quality by localizing algorithms that take into account regional climate environments and lifestyle habits,” he added.
The official continued, “We plan to look for investors and partners to establish a local corporation to handle business in the North American market,” and added, “We look forward to finding a partner with the capabilities to accelerate the achievement of SkinFit’s localization in North America and the growth of the company. “He said.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page