B4PLAY (CEO Youngmin Lee) announced that it will participate in CES 2024, the world’s largest IT and home appliance exhibition, to be held in Las Vegas, USA in January next year.
B4PLAY is a company that has developed and operated its own concierge service, ‘Game Discovery Platform’. This is a technology that collects and analyzes game information distributed on various platforms such as PC, console, and mobile, and through this, users can receive recommendations for games that are suitable for them or obtain related information.
Furthermore, the game discovery platform is also used as a business to analyze user data and analyze, provide, and sell data in the form required by game-related companies such as game developers, suppliers, marketing companies, MCNs, and investment industries. At the same time, B4PLAY has a diversified revenue model, including sales and distribution commissions, advertising revenue, building a data center (Business Intelligence) website, and selling separate data and data usage rights.
B4PLAY will introduce a service that compiles and handles game data at CES 2024. The company explains that the game discovery platform is a unique service that can be used by game consumers and industry members as a whole, showing its own competitiveness, and as a data trading platform, it is differentiated from existing research institutions and companies in the quality of quantified data.
An official said, “In the data market, where market dominance is important, the company that enters first becomes a standard, and is likely to maintain sustainability in the form of indicators in the future,” adding, “In addition, how much data has been accumulated through time series analysis, etc. “As vastness determines the accuracy of predictions, we want to get ahead of latecomers by quickly entering the global market,” he added.
The game display platform is currently in the completion stage of development, and B4PLAY plans to provide it as a one-build global service website and conduct marketing in the United States in the future.
An official added, “Through our participation in this CES, we hope to meet with distributors such as Microsoft (MS), Valve, and Epic Games, as well as representatives from production companies such as Rockstar Games, Activision Blizzard, and Ubisoft.”
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page