Naver Jet Co., Ltd. signed an MOU with TRUE, Thailand’s largest telecommunications company, at True House in Bangkok, Thailand, to foster the Zepeto Metaverse ecosystem, with Naver Jet Lead Kang Hee-seok and True Chief Strategic Content and External Cooperation Officer Viraton Kasemsri attending.
Currently, there are millions of ZEPETO users in Thailand, and it has become the most popular Metaverse service among Thai Generation Z users. There are also more than 500,000 Thai users who are active as creators on ZEPETO.
In particular, it is attracting attention as a platform where you can vividly enjoy K-POP content, which has a large fandom in Thailand.
On the 31st of last month, Bvlgari’s global ambassador and Thai musician Blackpink’s Lisa gained popularity by holding various virtual events, including taking selfies with fans at ZEPETO Bvlgari World. As of August, more than 13 million Blackpink-related items were sold on ZEPETO, and the ZEPETO x BLACKPINK collaboration music video recorded more than 130 million views.
Meanwhile, ZEPETO, which surpassed 20 million global MAU as of August, collaborated with more than 100 global companies and surpassed 3 billion items in cumulative item sales and 5 billion pieces of creative content.
ZEPETO is currently creating synergy with ▲fashion and beauty such as Bvlgari, Ralph Lauren, Gucci, Nike, Kiehl’s, etc. ▲entertainment such as Tiny Tan (BTS), Selena Gomez, Blackpink, and N-Mix ▲Hyundai Department Store Duty Free Shop, KSTify, Samsung, and Hyundai Motor Company. Thousands of brands are freely conducting marketing targeting Generation Z on ZEPETO.
In addition, ‘Zepetto Studio’, a creator platform where users can directly create and sell various items, has rapidly expanded its ecosystem since opening in March 2020. More than 7 million items created by creators were registered, and more than 175 million items were actually sold, creating an opportunity for anyone to earn profits.
Birathon Kasemsri, Chief Strategic Content and External Cooperation Officer at True, said, “Through this collaboration, we plan to lead Thailand into the world of the metaverse by combining True Group’s vast digital ecosystem and Naver Jet’s metaverse expertise.” He said, “In addition, by using ZEPETO as a platform, we will provide a special future-oriented O2O (online and offline) experience that fits the lifestyle of Thai consumers, and share Thailand’s soft power with metaverse content with ZEPETO’s global users.” He said.
Naver Jet Business Lead Hee-seok Kang said, “With ZEPETO, anyone can realize the ideas they dream of, communicate with other users, and generate economic profits.” He added, “Through extensive collaboration with True Group, which has a strong influence in Thailand, ZEPETO We will promote the growth of Thailand and discover creative creators in Thailand who can create wonderful worlds and items. Furthermore, we will enable them to develop their ideas at ZEPETO and create new opportunities.”
Source: Pangyo Techno Valley Official Newsroom
→ Go to ‘Asian Innovation Hub Pangyo Techno Valley 2022’ news