Krafton Co., Ltd.’s virtual human ‘ANA’ officially debuted as a singer by releasing a digital single through domestic and international online music sites on the 15th.
The first digital single, ‘SHINE BRIGHT’, is a pop genre song with a groovy beat and sophisticated melody, and Cha Cha Malone, co-representative and producer of global hip-hop label H1GHR MUSIC, participated in the song work. did. Cha Cha Malone made his name known with the signature sound of ‘I need a Cha Cha beat boy’, and has increased awareness both at home and abroad through active collaboration with popular artists of various genres such as Red Velvet, Jay Park, and Beenzino.
‘SHINE BRIGHT’ contains the message that the moment you focus on yourself rather than the gaze of others shines the brightest. By applying deep learning technology, such as Krafton’s advanced voice synthesis, Anna’s unique artificial intelligence (AI) voice, which had never existed in the world, was created.
In addition, by applying rigging technology to the face and entire body, you can see Anna dancing to music full of beats by naturally realizing various joint movements through the music video. In her music video, you can also appreciate Anna’s unique worldview as she moves between the virtual world and the real world, unfolding her own charm.
A Krafton official said, “The message that Anna wants to convey to the world has been captured in Anna’s unique voice,” and “We ask for your continued interest in her future steps as she begins her full-fledged career as a singer.”
Cha Cha Malone of Higher Music said, “We focused on producing so that Anna’s charms could stand out, and the process of collaborating with Krafton was very enjoyable. We hope that Anna will become very popular with fans around the world with the release of this digital single.” “I look forward to it,” he said of the collaboration.
Meanwhile, ‘SHINE BRIGHT’ can be heard through various online music sites, and the music video can be watched through Anna’s official YouTube channel.
Source: Pangyo Techno Valley Official Newsroom
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