Kakao Entertainment has revamped the Kakao Page platform, significantly enhancing user-centered usability and introducing new services. Kakao Entertainment announced a new reorganization with three keywords: novelty, fun, and convenience.
The first change that catches your eye is the new home screen. We have further strengthened the composition and visual method to intuitively convey the work to users. The configuration method has been conveniently improved so that all content on Kakao Page can be accessed just by scrolling down the home screen. Another characteristic change is the ability to directly access the ‘Recently Viewed Works’ tab customized for each user from the home screen. The crossing configuration has also been simplified. We have reorganized usability by placing content categories such as webtoons, web novels, and books on the bottom menu screen so that they can be easily moved with one hand.
In addition, the sense of visual openness was also improved by expanding the overall image of the work, including webtoons and web novels for each day of the week. A special advantage is that users can quickly understand the work just by looking at the representative image, and accessibility is greatly increased by highlighting the individuality of each work.
Three new services are also introduced that cater to various user tastes and the sense of immersion required for viewing works. This is expected to further diversify the enjoyment of content experiences with ‘Super Collection’, ‘Legend Pass’, and ‘Chat Novel’.
‘Super Collection’ is a service that carefully selects only super IPs among Kakao Entertainment’s super IPs and provides them free of charge every three hours. In other words, it is a groundbreaking section in which the shortest ‘wait-no’ (free if you wait) cycle has been shortened to ‘free if you wait every 3 hours’. Among KakaoPage’s most popular works, such as ‘If I don’t debut, I’ll catch a disease that will kill me’, ‘I’ll become the head of the family in this life’, and ‘Coffin of Recording’, it is expected to receive a great response from users as they can enjoy them for free, faster and more immersively. do. Going forward, we plan to select a large number of Kakao Entertainment’s representative super IPs every 10th of every month and present them as super collection works.
In addition, ‘Legend Pass’, a service specialized for continuous driving of completed works, is also being introduced. This service provides a free pass for a total of 10 episodes, twice daily at 6 a.m. and 6 p.m., until the final episode. It is expected to become a service that increases everyone’s satisfaction in that users can watch the entire completed work for free, and creators can expand the life cycle of the completed original work.
Following the existing webtoon, web novel, and book content, a new content tailored to the MZ generation, ‘Chat Novel’, will also be created. This is short-form content in which the story unfolds as the characters communicate through KakaoTalk. It is characterized by providing maximized immersion in a short period of time in a way reminiscent of a real-time conversation and the fun of actively watching by tapping on the user’s own.
Another key point of this reorganization is that it takes into account the various situations, environments, and tastes in which users view works. In particular, the introduction of diversified viewing functions has further improved accessibility to works for a variety of users. First, the ‘TTS (text-to-speech)’ function, which reads aloud, is introduced. What makes it unique is that users can enjoy it in various situations, such as driving or exercising, without having to look directly at the screen. This is a barrier-free service that allows visually impaired people to enjoy content conveniently, and is expected to improve digital accessibility. In addition, a ‘web viewer’ function has been introduced to enable comfortable viewing of works on PC and mobile web, providing optimized readability for each device.
In addition, it is said that a large number of detailed improvements have been made to enhance usability for existing Kakao Page users, such as an automatic search word completion function and highly customized work recommendations based on the user database.
Hwang Hyun-soo, CEO of Kakao Entertainment’s Story Division, said, “This reorganization of Kakao Page is the starting point of change that was created with consideration to deliver Kakao Entertainment’s premium IPs to users in the most convenient and effective way.” “We will continue to update for optimal content experience while actively collecting diverse voices.”
Source: Pangyo Techno Valley Official Newsroom
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