Kakao Games, Neptune, and Colorverse announced that they signed a business agreement (MOU) for cooperation in the metaverse business.
Through this agreement, Kakao Games will be responsible for securing intellectual property rights (IP) for games and characters to be implemented in the metaverse space using the open 3D metaverse platform ‘Colorverse’. Colorverse Co., Ltd. is responsible for the development, operation, and maintenance of Metaverse services using the secured IP, and Neptune is responsible for joint planning and production technical support for Metaverse services, as well as business and sales support.
When a specific game world is implemented within the open 3D metaverse platform ‘Colorverse’, you can directly access the game world within the Colorverse from mobile and web environments such as the game’s homepage or SNS channel without installing a separate app or signing up. . In addition, it is possible to easily plan and proceed with creating avatars using characters that appear in the game, holding game-related events, and releasing videos.
The multiple game worlds implemented become another content that Colorverse visitors can enjoy and at the same time act as a new branding channel for the game service company. Communities can also be naturally formed between users who gather together due to their interest in games. Through the color bus, a metaverse space tailored to the identity of each game IP can be implemented and users can be provided with a variety of user experiences that can increase intimacy with the game.
The open 3D metaverse platform ‘Colorverse’ is being developed with the goal of CBT (closed beta test) within the first quarter of next year and OBT (open beta test) within the third quarter of next year.
Meanwhile, Neptune and Colorverse signed a business agreement with Kakao Entertainment earlier this month and decided to explore various ways to cooperate by linking and utilizing Kakao Entertainment’s webtoons, web novels, and K-pop related IPs.
Source: Pangyo Techno Valley Official Newsroom
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