The ‘MMA 2022 (Melon Music Awards)’ held by Kakao Entertainment’s music platform Melon was successfully concluded with great interest from global K-POP fans.
The Melon Music Awards is a festival that both artists and fans can enjoy together, bringing together the capabilities of music platform Melon and global entertainment company Kakao Entertainment, and was held again at Gocheok Sky Dome for the first time in three years. The Melon Music Awards, which was first held online in 2005, has been selecting winners every year since then, reflecting Melon’s usage data, member voting, and expert review.
The 13,000 fans who gathered at Gocheok Sky Dome to watch the Melon Music Awards on the 26th gave generous applause not only to the 15 teams of artists who performed, but also to the 20 celebrities who visited MMA to present the awards.
In each award category, Lim Young-woong was honored with five awards, winning three major awards: ‘Artist of the Year’, ‘Album of the Year’, and ‘TOP 10’, as well as the best award for ‘Best Solo Male’ and the special award for ‘Netizen Popularity Award’. Lim Young-woong, who received great love throughout the year with songs included in his first full-length album ‘IM HERO’, including ‘Love Always Runs Away’, ‘Our Blues’, and ‘Will We Meet Again’, has surpassed 2 wins at MMA 2021 to become a ‘national singer’. showed growth.
Ive won the ‘Best Song of the Year’ award with ‘LOVE DIVE’. ‘LOVE DIVE’ ranked first on Melon’s monthly chart in June and remains at the top of the TOP 100 on the main chart. BTS won ‘Record of the Year’, an award given to the artist who achieved the most notable musical achievements this year. The ‘Rookie of the Year’ award, which was more intense than any other year, was jointly won by Ive and New Jeans. Ive won four awards, winning ‘Best Song of the Year’, ‘Rookie of the Year’, ‘TOP 10’, and ‘Best Group Female’.
The best award went to IU for ‘Best Solo Female’, BTS for ‘Best Group Male’, and the ‘Best Pop Artist’ went to Charlie Puth, who was very popular with ‘Left and Right’ sung with BTS’ Jungkook and his regular album ‘CHARLIE’. Puth won the award.
Among the special awards, BTS was selected for the ‘Kakao Bank Everyone’s Star Award’ through voting on the Kakao Bank mobile app, and Le Seraphim was selected for the ‘Hot Trend Award’, which selects artists who showed the music consumption trends of Generation Z. WSG Wannabe won the ‘Project Music Award’, ENHYPEN won the ‘1theK Global Icon’, Monsta X won the ‘Global Artist’, and STAYC won the ‘Global Rising Artist’.
Spectacular performances by hot artists who led 2022, including (G)I-DLE, Ive, Le Seraphim, New Jeans, Monsta X, Tomorrow by Together, and Lim Young-woong, were held in one place. Each artist’s character and song characteristics stood out, while the stage was filled with spectacular attractions, proving once again the status of a music festival hosted by a leading domestic entertainment company.
Meanwhile, top actors Cha Seung-won, Jeong Seong-hwa, Lee Sun-bin, Kim Hyang-gi, Kim Se-jeong, Ahn Hyo-seop, Go Min-si and rising stars Park Ji-hoo, Yang Hye-ji, Bae Hyun-seong and Moon Sang-min, as well as broadcasters Haha, Jay and Hong Hyun-hee, who returned to MMA after 10 years, and Jonathan Celebrities from various fields, including the Patricia siblings, model Shin Hyun-ji, creator Leo J, and dancer Aiki, appeared as award presenters and made the global music festival even brighter.
In particular, Cha Seung-won, who came out to present the awards for ‘Best Song of the Year’ and ‘Artist of the Year’, said, “It is the audience that completes the stage. He said, “More than any other set or stage equipment, the audience that joins us in front is the best set and stage equipment,” and said to the artists, “Please give a big round of applause as a token of gratitude to the audience who filled the best stage until late at night.” It caught my attention.
Lee Je-wook, CEO of Kakao Entertainment’s Melon division, said, “It was a meaningful day as we were able to highlight the musical achievements made by fans and artists together over the year with the Melon Music Awards’ unique ‘legend stage’ and wonderful awards,” and “Thank you to everyone who made MMA 2022 shine.” “We are deeply grateful, and Melon will continue to enhance the value of K-POP by pooling the capabilities of the No. 1 music platform.”
Meanwhile, the previously released MMA 2022 main performance and awards ceremony videos can be viewed once again on the Wavve, Melon, Kakao TV, and YouTube 1theK channels.
Source: Pangyo Techno Valley Official Newsroom
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