-A stepping stone for leap forward, such as ‘benefit financial services’ provided by SK Planet in Syrup Wallet
– Close integration of commerce and finance based on data… Providing innovative and differentiated services
SK Planet (CEO Han-sang Lee) announced on the 28th that it had passed the ‘My Data Business License Review’ and was selected as the final business operator.
SK Planet, which provides Korea’s No. 1 integrated mileage ‘OK Cashbag’ and Korea’s No. 1 mobile wallet ‘Syrup Wallet’ services, has passed this review and laid the foundation for taking the benefits and financial services currently provided by Syrup Wallet to the next level. did.
Starting in February, if customers wish, it will be possible to operate personalized services using customers’ credit information scattered across banks, insurance, and card companies, making it possible to expand new services.
SK Planet closely combines commerce and finance based on data such as ▲ financial asset management based on customer data ▲ credit rating score based on extensive non-financial data ▲ mileage accumulation and discount based on financial service and payment data ▲ advertising products based on purchase behavior analysis We plan to provide innovative and differentiated services.
Above all, SK Planet’s competitiveness is characterized by its internalization of technology that can analyze vast amounts of data and utilize it at the right time. ▲ DMP (Data Management Platform) technology that integrates, purifies, classifies and analyzes data ▲ Machine learning technology that extracts similar customers after identifying customer tendencies through data ▲ Location-based recommendation technology that provides customized marketing based on customer location ▲ We have segment-based recommendation technology that increases the efficiency of data marketing, allowing us to proceed with business more quickly.
Professor Kim, head of the DXP business division at SK Planet, said, “Starting with this My Data business approval, we will be able to build a differentiated platform that can provide practical benefits to the overall consumer life of customers and affiliates.” He added, “We will further increase the utility value of data in the future.” “We will provide the best service that has never existed before, based on security and convenience,” he said.
* PangyoTechnoValley special reporting group: Editor-in-Chief Ji-Hoon Choi, Director Jang-Geun Yoo, Reporter Eun-Sil Lee, Reporter Seong-Sook Lee
Source: Pangyo Techno Valley Official Newsroom
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