Kakao Mobility (CEO Ryu Geung-seon) announced on the 20th that it has signed a strategic partnership with Shinhan Bank (CEO Jin Ok-dong) and will cooperate to build a financial service model specialized for the diversifying mobility market.
The plan is to develop financial services specialized for the mobility industry, starting with providing preferential loan interest rates to taxi drivers belonging to direct transportation companies and taxi drivers affiliated with Kakao T Blue, and to promote joint marketing to expand the benefits for users of both companies’ platforms. am.
This cooperation was prepared with the common goal of realizing ESG management, which has recently become a major indicator of corporate management, and to pursue future-oriented growth in the mobility industry.
First, the two companies provide a preferential loan interest rate program to taxi drivers and executives working at nine directly managed transportation companies under TJ Partners, a subsidiary of Kakao Mobility. In the case of directly managed transportation companies, a full management system is implemented, creating a stable working environment for taxi drivers. The purpose is to help improve the welfare of drivers and stabilize their lives by providing interest benefits at the level provided to employees of blue-chip companies.
We are also actively working to develop exclusive financial services for Kakao T Blue affiliated taxi drivers. As Kakao T Blue is a taxi service with the purpose of promoting service development by improving the working environment of drivers, it plans to introduce a specialized financial service model so that Kakao T Blue affiliated companies and their drivers can operate the service more stably. .
User benefits will also be strengthened for subscribers of both companies’ mobile platforms. We plan to conduct joint marketing at each company’s online and offline customer contact points, discover ways to strengthen customer benefits using the services of both companies, and join forces to increase customers and enhance brand value. We are also discussing customized services that can be useful, such as point vouchers, for users of the Kakao T and Shinhan SOL platforms operated by both companies, taking into account platform usage patterns and tendencies.
Changmin Lee, Vice President (CFO) of Kakao Mobility, said, “Through collaboration with Shinhan Bank, we not only provide practical financial benefits to various platform participants such as taxi drivers, users, and executives and employees of directly managed transportation companies, but also provide environmental, social, and transparent management (ESG) in the mobility industry. “We will lay the foundation for realizing this and come up with various measures to expand the responsible management culture,” he said.
Shinhan Bank Corporate Division Head Shin Yeon-sik said, “Through the business agreement with Kakao Mobility, we expect to increase the convenience of taxi drivers and passengers,” and added, “ESG management by enhancing social value by continuously deriving tasks that can contribute to the development of the mobility industry. “We will strengthen it,” he said.
Source: Pangyo Techno Valley Official Newsroom
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