‘SOLOVEGAN’, a clean & vegan cosmetics brand developed by 3C Lab targeting the MZ generation, participated in the ’18th 2021 Cosmoprof Las Vegas’ held in Las Vegas, USA from August 29th to 31st and received a successful local response. They announced that they have begun entering the US market.
‘SOLOVEGAN’ is a cosmetics brand that is strictly produced in accordance with French Eve vegan certification, eco-friendly materials, packaging, and clean beauty standards, based on the functions and ingredients preferred by the MZ generation. ‘SOLOVEGAN’ was developed to enter the North American market, including the United States and Canada, and was created based on thorough consumer and market analysis.
In particular, the RRP* design (RRP: retail ready package) that can be placed immediately in stores was specially created and the packaging of ‘SOLOVEGAN’ products was packaged so that it could be directly accessed by consumers in stores, which drew a good response.
3C Lab Co., Ltd. is currently a company located in the Pangyo Startup Zone, established by the Ministry of SMEs and Startups and operated by the Startup Promotion Agency and the Gyeonggi Creative Economy Innovation Center.
An official from 3C Lab Co., Ltd. said, “Clean & vegan beauty is a global trend, and 3C Lab Co., Ltd. has created cost-effective vegan cosmetics that young Americans can trust based on its excellent K-beauty manufacturing competitiveness.” He also added, “U.S. “Starting with the market launch, we will establish ourselves as a global vegan cosmetics brand that young people in Southeast Asia, Russia, and China can purchase with confidence without burden,” he said.
Source: Pangyo Techno Valley Official Newsroom
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