– Pioneering the indoor gamification market in the arts and physical education field through App toys
– Entered into a total of 6 countries including Japan, Vietnam, Indonesia, and Australia… Next target is the American and European markets
After the COVID-19 pandemic, an era in which indoor daily life became more important has arrived, and various products and services have been developed accordingly. Although each country is gradually introducing the With Corona transition, demand in this field is expected to continue as people have already become accustomed to the efficiency and convenience of products and services that can be used safely indoors.
Globally, the penetration rate of smartphones among infants and the elderly is rapidly increasing, and the mobile device accessory market is also showing steady growth. Goonies Co., Ltd. (CEO Yunjae Lee), which is introducing products that help infants and toddlers develop creativity through play, is pioneering the indoor gamification market in the arts and physical education field through App toys, represented by smart palettes. I want to do it.
In 2014, IoT professional developers gathered to establish Goonies Co., Ltd. and developed Smart Palette, a digital art education device for smart devices. Smart Palette, which can be used by connecting wired or wirelessly to smartphones, tablet PCs, and touch screen TVs, is a new concept app toy that provides quality art education by providing over 1,000 different contents for free through a dedicated app.
Goonies Co., Ltd.’s smart palette product is a convergence IoT product that combines hardware and applications (App). By linking hardware and applications, it lowers the entry barrier to smart devices for infants, children and the elderly who are not familiar with mobile devices.
It is a product that provides over 1,000 types of free quality content through compatibility with smart devices and provides users with experiences such as play, education, psychology, and therapy based on art education. Since its first launch, convenience has been improved through renewal focusing on portability and intuitiveness.
Smart Palette is a business model that can be used not only in B2C but also in B2G and B2B fields. It dominated the online market through Smart Store and is also actively advancing into the offline market by entering 31 Electro Mart stores and 146 Naughty Cat stores.
In addition, smart pallet experience centers have been installed in government offices such as kids cafes, city and provincial offices, libraries, and dementia care centers, and approximately 1,000 smart pallets are currently scheduled to be delivered to elementary schools across the country.
Goonies Co., Ltd., which receives support as a company located in the Pangyo Startup Zone operated by the Korea Startup Agency and the Gyeonggi Creative Economy Innovation Center, exports smart pallets to a total of six countries, including Japan, Vietnam, Indonesia, and Australia, through various overseas exhibitions and consultations, generating approx. Achieved export volume of $70,000. We were able to establish ourselves as a global brand based on overseas references.
It achieved monthly sales of $12,000 on Amazon and Southeast Asia’s largest overseas online shopping mall, and cumulative sales exceeded 700,000 units. In addition, as the company is exposed to overseas influencers’ SNS channels and has secured an overseas marketing channel, the foundation for developing additional sales channels is prepared.
Having been selected as one of the Top 100 at Echelon ASIA SUMMIT, Asia’s top startup event, we have networking with Asian investors and collaboration partners, and we are leveraging our experience in receiving investment from Samsung Venture Investment to advance into the Americas and Europe by utilizing existing clients. Is expected.
Lee Yoon-jae, CEO of Goonies Co., Ltd., said, “We have confirmed the expandability of our business by winning presidential awards and grand prizes in various government projects and data utilization contests through smart palettes,” adding, “Currently, we are securing the marketability of Aptoys through a steady increase in sales.” “There is,” he said.
Source: Pangyo Techno Valley Official Newsroom
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