Pet Today Co., Ltd. (CEO Seong-ho Lee) will hold the ‘7 Agri & Food Tech Start-up Rising Expo 26’ held at COEX Hall A in Seoul for three days from Wednesday, July 28th to Friday, July 3th. )’.
Pet Today is a company that has developed products and content for companion animals. The company explains that it is continuously expanding its scope beyond simple manufacturing to marketing, wholesale and retail, and content production, and is continuously increasing its brand value.
In this exhibition, Pet Today presents nutritional supplements and supplements specifically for dogs. ‘Gyeongganghwan-Stomach’, an herbal nutritional supplement that protects the stomach of dogs, is a pill-shaped product manufactured by refining natural medicinal ingredients such as cabbage, sweet pumpkin, licorice, and dermis into a concentrate, and is used to improve the disease of dogs complaining of frequent vomiting. It is effective.
In addition, the official emphasized that extracts such as white peony and kwakhyang strengthen the digestive organs, such as the spleen and stomach, and are effective in treating indigestion, decreased appetite, vomiting, and nausea.
The premium alkaline water ‘Daeng Bien’, which is also being introduced, is a health care bottled water that increases moisture absorption by making the molecular size smaller than regular water, and contains essential minerals and selenium, an antioxidant. Dog skin, which is slightly alkaline, can maintain skin pH balance through alkaline water, and its ability to neutralize stomach acidification is considered a strength.
A Pet Today official said, “As the culture of ‘humanization’ of pets is spreading globally, food specifically for pets is also being upgraded to human grade,” adding, “Premium food and “Our development of nutritional supplements will contribute to increasing the time consumers and their pets spend together.”
He continued, “In addition, we are preparing to launch ‘Daengsirak’, a snack and feed container that can be easily carried while walking your dog.” “We expect high demand as an all-in-one feed tumbler that can be carried in your hand,” he said of the new product development plan.
Meanwhile, at AFRO 2023, the largest Agtech & Foodtech event in Korea, domestic startups with global growth potential in Agtech, Foodtech, and Green Bio will exhibit products and services to solve various problems in the agriculture and food industries, Various programs such as conferences discussing the present and future of Agtech and Foodtech and investment briefings (IR competitions) are held. This exhibition is hosted by the Ministry of Agriculture, Food and Rural Affairs and supervised by the Korea Agricultural Technology Promotion Agency, NH Nonghyup, COEX, and the Korea Food Tech Council.