Eyubox Co., Ltd. (CEO Kim Mi-ri) will hold the ‘7 Agri & Food Tech Start-up Rising Expo 26′ held at COEX Hall A in Seoul for three days from July 28th (Wed) to 3th (Fri). )’.
Iyubox manufactures vegetable convenience foods and regularly delivers customized nutritional curation snack boxes, providing products and services that allow children to receive care from snacks to meals from professional nutritionists.
At this exhibition, based on the accumulated technology with the formation of the value of correct eating habits as the basic value, ‘freeze-dried pesto’ using domestic vegetables will be introduced.
Inspired by the Italian vegetable sauce pesto, Eubox’s vegetable pesto introduced a freeze-drying technique that minimized nutrient loss and received a patent at home and abroad. It is easy to store and can add the taste and nutrition of vegetables to dishes in a simple way, and the long shelf life is also considered an advantage.
Eyubox is currently securing purchasing customers through SNS operation and promoting its products through pop-up stores, fairs, and education. In addition to operating its own app, it is also entering and selling in major portals and open market distribution channels. As a result, the company achieved a 2-fold increase in sales within two years, and is preparing to enter overseas markets without being complacent.
An official from IUBox said, “Children who have an unbalanced eating habit of vegetables have difficulties in forming self-esteem as well as nutritional problems during the growing season, and we know that caregivers have a lot of worries about this. I thought that if we gave children the experience that vegetables are delicious, and parents the perception that vegetable dishes are diverse and easy, we could improve unbalanced eating,” he said. was developed,” he explained.
“In the future, we will continue sincere research that contributes to the formation of healthy eating habits and food culture by providing nutrition in the most convenient way, and we will accelerate research and development of vegetable pesto using various vegetables and ingredients to enter the overseas market.” said.
Meanwhile, at AFRO 2023, the largest Agtech & Foodtech event in Korea, domestic startups with global growth potential in Agtech, Foodtech, and Green Bio will exhibit products and services to solve various problems in the agriculture and food industries, Various programs such as conferences discussing the present and future of Agtech and Foodtech and investment briefings (IR competitions) are held. This exhibition is hosted by the Ministry of Agriculture, Food and Rural Affairs and supervised by the Korea Agricultural Technology Promotion Agency, NH Nonghyup, COEX, and the Korea Food Tech Council.