Farmkit Co., Ltd. (CEO Yang Seon-heung) will hold the ‘7 Agri & Food Tech Start-up Rising Expo 26’ held at COEX Hall A in Seoul for three days from Wednesday, July 28th to Friday, July 3th. )’.
Farmkit is a leading food tech company for delicious and healthy eating, providing artificial intelligence solutions that can recommend personalized shopping experiences to food commerce companies. The artificial intelligence-based food personalization recommendation technology developed in-house is a solution that analyzes the user’s food preferences, including the taste, texture, and ingredients, recommends foods that suit their tastes, and automatically creates and provides customized healthy meals.
This exhibition introduces ‘Food Q’, a food curation service for companies. Farmkit provides personalized food recommendation services to various food commerce corporate customers, including convenience food recommendations, protein food recommendations, and pet food recommendations, and provides personalized food recommendation services to corporate managers who are considering applying personalized services, such as personalized product recommendations and customized meal plans, to their food commerce malls. The plan is to have an opportunity to introduce solutions.
‘Food Q’ has the feature of being able to provide high-quality customized recommendations by easily linking to existing shopping malls without large amounts of learning data. It can complete the personalized recommendation function of food shopping malls, and automatically create healthy meals customized to your tastes, so it can be applied in conjunction with a regular subscription service.
Farmkit said, “As the scale of the domestic food industry continues to grow and consumers’ needs for food diversify, personalized marketing that respects individual tastes is attracting attention,” adding, “By incorporating personalized recommendation technology into food shopping malls, we can encourage repeat visits by customers.” “We wanted to provide a FOOD AI service that could induce and increase the purchase conversion rate,” he said, explaining the development background.
He continued, “Our company is developing a variety of recommended services, including convenience food menus for single-person households, personalized health functional foods, protein foods, medi-food menus, and pet foods,” adding, “In the case of ‘Label Q,’ a food label curation service, this year “We plan to use artificial intelligence and big data technology to develop an automated system that reviews legal risks in advance and improve the response speed and convenience of the food label review service.”
Meanwhile, at AFRO 2023, the largest Agtech & Foodtech event in Korea, domestic startups with global growth potential in Agtech, Foodtech, and Green Bio will exhibit products and services to solve various problems in the agriculture and food industries, Various programs such as conferences discussing the present and future of Agtech and Foodtech and investment briefings (IR competitions) are held. This exhibition is hosted by the Ministry of Agriculture, Food and Rural Affairs and supervised by the Korea Agricultural Technology Promotion Agency, NH Nonghyup, COEX, and the Korea Food Tech Council.