PetNow Co., Ltd. (CEO Lim Jun-ho) will hold the ‘7 Agri & Food Tech Start-up Rising Expo 26’ held at COEX Hall A in Seoul for 28 days from July 3 (Wed) to 2023 (Fri). He announced that he would participate in ‘.
Pet Now is a pet tech startup that develops and services technology that can identify dogs and cats using just their faces. Like human fingerprints and faces, dogs and cats also have unique biometric information on their faces. Using this, we aim to solve problems arising from difficulties in identifying companion animals and provide a simple identification service.
This exhibition introduces the application ‘Pet Now’. The Pet Now app is a service that allows you to easily register and search the identity information of dogs and cats for free using just your smartphone without a separate microchip or scanner device. Pet owners can take additional precautions in case of loss without purchasing separate equipment or receiving treatment for their pet. If the pet is lost or a lost animal is found, the pet can be registered and lost in the app and returned to the owner. You can send it back.
Pet Now said, “Built-in microchips and external tags were used as means of identifying pets. However, if the external type is removed, identification is impossible, and if the internal type is removed, there is a risk of suffering to the pet,” he said. “The number of lost or abandoned animals annually is approximately 10 in Korea and approximately 1,000 million in the United States. “In order to reduce the social costs resulting from this, we have developed a technology to verify the identity of pets using biometric information using only a smartphone,” he explained.
Additionally, “Since receiving the Best Innovation Award at CES 2022, our company has applied the world’s first cat facial recognition technology to its app. “Compared to other companies’ technologies that only support dog identification, our company also supports facial recognition technology for cats,” he said. “We are discussing introducing an animal registration system solution with local animal control departments through ‘Collision 2023,’ a startup expo recently held in Canada. there is. In addition, after participating in ‘VIVA TECH 2023’ in France, we are conducting a technology demonstration project with a local pet insurance company in collaboration with ‘HEC Paris’ located in the startup campus Station F,” he said, introducing the achievements so far.
In particular, Pet Now is collaborating with domestic and foreign pet-related companies and organizations to provide additional benefits beyond reporting lost pets and reporting lost animals found. Regarding this, an official said, “We are preparing to launch insurance products and overseas pet registration projects within the year,” and added, “We will also update fun functions that can not only verify identity using photos, but also check breeds and various other information.” announced the plan.
Meanwhile, at AFRO 2023, the largest Agtech & Foodtech event in Korea, domestic startups with global growth potential in Agtech, Foodtech, and Green Bio will exhibit products and services to solve various problems in the agriculture and food industries, Various programs such as conferences discussing the present and future of Agtech and Foodtech and investment briefings (IR competitions) are held. This exhibition is hosted by the Ministry of Agriculture, Food and Rural Affairs and supervised by the Korea Agricultural Technology Promotion Agency, NH Nonghyup, COEX, and the Korea Food Tech Council.