Hebron Project (CEO Cha Ye-eun) announced that it participated in ‘8 InterCHARM Korea’ held at COEX, Seoul for a total of three days from August 30 (Wed) to September 9 (Fri).
The Hebron Project is a brand that has developed perfumes and creams that have been perfumed and manufactured with the motif of orientalism in the Middle East. Unlike other brands that generally pursue images such as premium and luxury, the Hebron Project explains that the focus is on giving peace to the inner and mind of the user by providing a scent that is friendly and close to the environment and individual.
Regarding this, Cha Ye-eun, CEO of the Hebron Project, said, “The reason why the brand aimed at orientalism, which can be said to be exotic, was to provide a scent that is closer to consumers as a domestic brand and that anyone can enjoy comfortably.” From the raw materials to the formulation and processing process, we have perfected the product by putting our heart and soul into it.”
The 7 perfumes of the Hebron Project are ▲Myrrh perfmue extrait ▲Olive tree perfmue extrait ▲Cedarwood perfmue extrait ▲Fragrance containing the scent of a fresh garden (Garden perfume extrait) ▲ The bitter scent of soiled figs (Fig perfume extrait) ▲ The subtle scent of lily of the valley flowers (Lily of the valley perfume extrait), etc.
Regarding this, the Hebron Project explained that it was a ‘scent that makes the head feel comfortable’, and emphasized that only ethanol that has been fermented in Korea and premium fragrances that have been verified for safety are used. In fact, at this exhibition site, where the opportunity was provided, favorable reviews from the visitors continued for their perfume and cream product range.
CEO Cha said, “Our fragrances collectively claim a heavy wood scent, and compared to other perfume brands in the same category, they have a much more comfortable feel, so they are receiving favorable reviews from visitors at this exhibition as well.” We have formed a loyal customer base through our own sales channels, domestic offline select shops and pop-up stores where Hebron Project has entered, and we are maintaining a steady purchase rate, although awareness is not high yet.”
He added, “With this exhibition as a starting point, we are actively seeking buyers and partners to enhance brand awareness and enter the Southeast Asian and Middle Eastern markets, which we are currently targeting.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
