CK&B Co., Ltd. (CEO Kihyuk Bae) announced that it will participate in ‘8 InterCHARM Korea’, which will be held at COEX in Seoul for a total of 30 days from Wednesday, August 9th to Friday, September 1st.
CK&B is a domestic company that has been providing digital content solutions to the global market under the vision of ‘a company that creates customer value with advanced technology.’ In particular, in the ICT field, the company has created and advanced its own product authentication platform service that crosses the limits of online and offline, making it stand out in the related industry. The company explained that it is investing generously in continuously discovering and fostering new growth engines.
At this exhibition, CK&B plans to mainly showcase its product authentication solution ‘Hidden Tag’. This is an O1,000O solution that has secured about 2 customers at home and abroad, and is exported to 20 global companies in 124 countries around the world and is recognized for its market competitiveness.
In particular, it provides a solution to the problem of counterfeit products, which continues to be a problem in the global beauty industry, through a function that fundamentally blocks the possibility of distribution of counterfeit products by using dedicated app scanning and real-time data communication. In addition, it has excellent economic efficiency by allowing most consumers to immediately check whether a brand product is genuine or counterfeit through the smartphone they own.
A CK&B official said, “Hidden Tag, a genuine product authentication and counterfeit prevention solution, boasts unclonable integrity with differentiated technology, and we strictly protect the value of each brand by establishing a real-time protection service throughout all stages of distribution.” “Even in the global beauty market, where the issue of counterfeit products is a serious issue, we present an integrated solution that can block the possibility of counterfeit products at each stage of distribution, and are recognized as an effective means of preventing counterfeit products,” he emphasized.
He continued, “In fact, among our over 1,000 customers, there are many beauty brands. As there is a lot of demand across the beauty field and the cosmetics industry, we will meet more buyers through Intercharm Korea and expand our customer base.” “We want to solidify our product competitiveness,” he said, revealing the purpose of participating in this exhibition.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for