Shift8 Co., Ltd. (CEO Bae Min-ho) announced that it will participate in ’30 InterCHARM Korea’, which will be held at COEX in Seoul for a total of 9 days from August 1 (Wed) to September 3 (Fri).
Shift2021 is a company that was established in 12 and has been conducting domestic sales focusing on skin care cosmetics by launching its own beauty brand, ‘XNUMXGRABS’.
The company says that the Twelve Grabs brand, which pursues the value and philosophy of ‘Uncommon Comfort’, is breaking away from standardized and repetitive skin care and is introducing new concept products by discovering active ingredients from domestic local raw materials. Here’s the explanation.
In this exhibition, Shiftpo plans to introduce ‘Wild Cedar Sunscreen’ as its representative product, made from ‘Wando Hwangchil’, which grows naturally in Wando-gun, Jeollanam-do. This is also one of the products of the Twelve Grabs brand, and Twelve Grabs participated in the Hwangchil product development project of the Wando Hwangchil Convergence Business Group and succeeded in commercializing such a product.
The company explains that wild cedar sunscreen is a functional sunscreen with the content of Wando Hwangchil extract increased to 30%. In addition to the UV blocking effect, which is the natural function of sunscreen, the whitening and wrinkle improvement effects of the raw materials can be expected. In addition, the finished formulation has the advantage of being free from the characteristic white cloudiness and stickiness that commonly occur when using similar products.
Bae Min-ho, CEO of Shiftpo, said, “The excellence of Wando Hwangchil has been proven several times by numerous organizations researching Hwangchil, and the newly released wild cedar sunscreen is gaining recognition in domestic and overseas markets based on its characteristics.”
In addition, Twelve Grabs plans to gradually expand its product line using Wando Hwangchil as a raw material. CEO Bae added, “We will continue to use Wando Hwangchil to develop new products such as body wash, toner, and bath salts and supply them to the market.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for