Bueno Meditech (CEO Jeong Jong-geuk) participated in ‘8 InterCHARM Korea’ held at COEX, Seoul for a total of three days from August 30 (Wed) to September 9 (Fri).
Bueno Meditech started in 2016 as a company that develops and manufactures functional cosmetics. It successfully launched BB cream and currently has about 30 SKUs through the brand ‘Bueno’. It has received good reviews from domestic consumers for its high quality and multifunctional cosmetics, and thanks to the positive response in the domestic cosmetics market, ‘Bueno’ products are being exported to the global market.
The company name ‘Bueno’ means ‘beneficial and good’ in Spanish, and through the guidance and collaboration of experts from various universities, beauty, unique, eco-friendly (ECO), natural, organic ( Organic) brand value is growing.
Xanthohumol Shampoo, which was introduced as the main product at this exhibition, provides nutrition to the scalp with xanthohumol, an antioxidant, and complex ingredients of brewer’s yeast and 16 lactic acid bacteria make hair and scalp shiny and healthy. This is a premium shampoo.
Xanthohumol is a nutrient with anti-cancer properties contained in hops, a raw material for beer, and supports strong antioxidant function. An official from Bueno Meditech explained, “We succeeded in maximizing the effect by studying how to preserve the xanthohumol component in beer hops during the manufacturing process, and at the same time, we obtained a patent for xanthohumol.”
Bueno developed a shampoo with a patented technology that contains the xanthohumol ingredient contained in 4,000 bottles of beer in 500ml. In addition, it was emphasized that by using natural preservatives of herbal ingredients Yukmijihwang, materials that minimize trouble and microbial transfer with nature-friendly ingredients rather than artificial or chemical ingredients were used.
An official said, “Although hair loss is a family history, we developed a xanthohumol shampoo with the concept of preventing hair loss with the company’s CEO Jeong Jong-geuk’s will to overcome it.” Focusing on the fact that making the condition of the scalp optimal is the beginning of hair loss prevention, we studied with ingredients that can be obtained from nature,” he explained.
In addition, “Our company is a company that focuses on exports, with an overseas sales rate of 85%. As a result, Xanthohumol shampoo is also showing sales performance in various places,” he said. In addition, the state-run Russian airline also used our products as amenities.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
