Reporter Elena Shuppe conducting a real-time live broadcast of ‘8 InterCHARM Korea’, a beauty and cosmetics exhibition held at COEX in Seoul on August 30 | Filming – Aving News
Global media channel Aving News will broadcast live broadcast of ‘8 InterCHARM Korea’, a beauty and cosmetics exhibition held at COEX in Seoul for a total of 30 days from Wednesday, August 9th to Friday, September 1st. proceeded.
Intercharm Korea, with the title of ‘a global exhibition visited directly by buyers’, was visited by more than 3 buyers every year to publicize the status of K-Beauty and provide an opportunity for beauty and cosmetics companies to develop essential overseas sales channels.
In particular, in 2023, Intercharm Korea significantly expanded the size of participating companies compared to last year. Along with the creation of national pavilions in China and India, more than 80 beauty and cosmetics companies from Asia, including Malaysia, Thailand, Hong Kong, Taiwan, and Turkey, participated and attracted attention.
A total of 424 companies and 70 booths exhibited global beauty products, including 494 domestic companies individually participating, as well as 650 companies from Busan Metropolitan City, Incheon Metropolitan City, Gyeongsangbuk-do, Chuncheon City, and Jeju Special Self-Governing Province.
The organizers also prepared a large-scale offline consultation session by investing the largest budget ever in line with the expanded scale and directly inviting big buyers from major countries. By inviting buyers from over 200 companies in the Americas, Europe, Japan, and emerging countries in Southeast Asia, we laid the foundation for exports for small and medium-sized businesses.
In addition, in collaboration with AVING News to promote and promote consumption of participating companies, on-site live broadcasts were broadcast around the world for two days from August 8th to 30st, attracting attention.
‘InterCHARM KOREA 2023 LIVE’ introduced the main products of participating companies in English and Korean by reporters Elena Shuppe (30th) and Taylor Marie Trueman (31st). Even after the exhibition ends, edited video content is produced by each participating company and posted on the exhibition’s official YouTube channel to help participating companies utilize it.
In the real-time chat window of this live broadcast, “Seeing that so many foreigners have visited, I can feel the power of K-beauty.”, “It’s good to be able to conveniently view various beauty-related products through video in one place.”, “Explanation.” “Thanks to your good work, I learn a lot of information I didn’t know.” Various opinions could be confirmed.
This real-time live broadcast was broadcast from 8:30 am to 31:11 pm for two days, August 16th (Wednesday) and 100st (Thursday), and introduced about XNUMX companies.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
