Shinewith Co., Ltd. (CEO Park Young-hee) announced that it participated in ‘2023 InterCHARM Korea’ held at COEX, Seoul for a total of 3 days from August 30 (Wed) to September 1 (Fri).
Shinewith, which claims to be a nail tech venture company, not only sells products through the nail beauty brand ‘Diami’ and the hand and foot care brand ‘Viewhan’, but also has a YouTube channel ‘Nail Gran’ that provides content related to nail care and beauty. ‘Ma’ is also being operated simultaneously.
Since obtaining certification as a corporate research institute and venture company in 2016, Shinewith has been recognized for its consistent performance and has even acquired certification as an excellent technology evaluation (T-4) company in 2020 and 2023. The company explains that these achievements have been supported by intellectual property rights (IP), including 4 patents and about 40 utility models and designs, and that it is commercializing innovative nail products with differentiated technology.
At this exhibition, Shinewith introduced the Dyami brand’s color gel ‘Fresh 40’ series. This product line consists of 30 types of nude nails specialized for each season and 10 types of iconic neon nails, and boasts a light application thanks to its ‘SARRR cotton candy’ formulation.
In addition, a characteristic of these products is that 25 types of toxic substances with the potential to cause allergies, including HEMA and Di-HEMA Trimethylhexyl Dicabamate, are completely excluded from the raw materials. .
‘Hay Switch’, which was also introduced, has the function of restoring toenails that have been deformed due to causes such as curling, pressure, and infection. This is a special gel that hardens when applied and used, and when used continuously for 3 days, the toenail straightens due to the action of special ingredients. It has excellent stability, including an excellent unrolling effect and an unbreakable surface.
In addition, Shinewith also introduced ‘Canoe Tip,’ a gel nail extension that is highly popular in the Korean, Japanese, and American markets.
A Shinewith official said, “Our company has been supplying products and methods to care for nails safely and beautifully to the global market and has continued to grow rapidly based on its explosive popularity.” He added, “In particular, this year’s new product, Diamy Color Gel Fresh 40. “This is a color gel that is already in its fourth generation, and it is a product created based on the value of a sincere love for nails.”
He continued, “We plan to continue to launch color products that will create a strong trend among nail salons and customers around the world, expand Hayswitch education certification partners, and engage in additional development of the canoe tip series.” “Our goal is to establish ourselves as a nail tech company that represents K-beauty,” he added.
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
