SR Biotech (CEO Sohyung Lee) announced that it participated in ‘2023 InterCHARM Korea’ held at COEX in Seoul for a total of 3 days from Wednesday, August 30th to Friday, September 1st.
SR Biotech is a cosmetics manufacturer with patented raw materials with anti-aging functionality. It is introducing highly functional anti-aging cosmetics focusing on ‘Altum peptide’, which was developed by investing more than 3 billion won in research costs over the past 15 years. there is.
Altum Peptide is SR Biotech’s proprietary raw material that combines peptides with marine-derived microneedles, and products containing it have a skin absorption rate as much as 60 times that of general cosmetics, turning anti-aging care into a simple home care method rather than a dermatological procedure. I’m doing it.
They are commercializing Altum peptide solutions through their own brand called IDENEL, and they exhibited a large number of related products at this exhibition, attracting the attention of visitors.
Idenel’s Altum Peptide product line, which basically provides functionality such as wrinkle improvement and whitening, quickly and effectively improves thick wrinkles when applied intensively to areas including the eye area. Furthermore, the official explained that when applied to the entire face, results of overall skin elasticity improvement and complexion improvement can be expected.
An official from SR Biotech said, “For skin care products containing general peptide ingredients, the average absorption rate into the skin is only 0.3%,” adding, “Consumers who sense this limitation turn to dermatological procedures or aesthetic care, incurring large costs.” “We often invest, and our Idenel brand products boast the same effect as regular professional care even though they are used like regular skin care products,” he added.
He continued, “We plan to focus on developing anti-aging products with Altum technology, which combines micro-needles with ingredients effective for the skin.” He added, “In particular, we will gradually expand our premium line with increased content of functional ingredients, and as a result, we will expand our reach beyond the domestic market and into overseas markets.” “Our goal is to grow into a global company that achieves meaningful results.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for
→ Go to the 2023 InterCharm Korea News special page
