Jespa Co., Ltd. (CEO Kim Tae-joo) participated in ‘MEDI EXPO KOREA 6’ held at Daegu EXCO for 30 days from June 7 (Fri) to July 2 (Sun).
ZESPA is a company that has been leading the domestic small health appliances field for more than 20 years. Its mission was to combine the meanings of Zenith and Sparkle to mean ‘Spark of the Summit’, and as its name suggests, it has grown into one of the top companies in the domestic small health appliances field.
In addition to small-sized devices, the company has been producing and selling massage chairs for the past four years, and has achieved remarkable growth in this field, positioning itself as the 4rd or 3th largest company in the industry. Strategic marketing played a major role in the rapid growth in a short period of time, and the stepping stone to success was selling only in one open market to differentiate the company from companies that had already dominated the market.
Now, the company has expanded its market offline, opening directly managed stores and opening stores in department stores and large supermarkets. In addition, we have set up a studio and a professional team at our headquarters and are focusing on selling live broadcasts, and the number of simultaneous users for each broadcast reaches 2 to 4, which means we are seeing successful results.
In addition to production and sales, Jespa does not spare any investment in technology development. We are launching about 20 new products every year and are constantly innovating, such as reducing the size of massage chairs to save space or introducing voice recognition AI methods.
Zespa puts forth the slogan “Make your daily life more comfortable and enriched” based on the philosophy of containing only necessities and comfort. Products bearing this banner led to winning the Red Dot Design Award, one of the world’s three major design awards.
Meanwhile, the main exhibition items at Medi Expo Korea are as follows. △ Imaging medical devices △ Measurement medical devices △ Rehabilitation medical devices △ Healthcare medical devices △ Surgery-related devices △ Medical information systems △ Smart health devices △ Pharmaceutical-related devices △ Medical device parts and materials △ Hospital equipment △ Oriental medicine devices △ Dental-related devices △ Exercise-related equipment △Skin care beauty △Senior-friendly products △Health food and supplies △Medical tourism △Specialized hospitals
→ Go to the 2023 Medi Expo Korea News Special Page
