[Las Vegas (USA) = AVING News] Fortify Co., Ltd. (40FY Inc., CEO Woori Moon), a company developing personalized online mental care services, conducted a total of Participated in ‘CES 1’ held in Las Vegas, USA for 5 days.
Fortify, located in Pangyo Techno Valley, is a company made up of mental health experts and IT experts, including CEO Moon Woori, and has developed ‘Mindling’, a software that helps anyone take care of themselves conveniently.
‘Mindling’, introduced at this exhibition, diagnoses psychological conditions based on subjective user reports and provides customized digital solutions by measuring bio-signals collected by smartphone cameras to determine psychological health status.
Visitors from various countries who visited CES 2023 visited the Fortify booth. Accordingly, CEO Moon Woori said, “The method of relieving stress depends on the individual’s personality, such as avoidance tendency, perfectionism tendency, and sensitivity to anxiety, rather than the cause. “Although there are differences in the causes of stress due to different cultures in each country, our service relieves stress and provides treatment and solutions according to each individual’s unique tendencies through over 800 modules that can take care of the mind.”
He continued, “Mindling not only conducts a question-and-answer test, but also measures changes in blood flow in the user’s fingers to determine the stability of the autonomic nervous system, and uses the results to conduct various analyzes such as how well the user adapts to stress. “By examining this objective body signal data, we captured the attention of visitors.”
Based on this excellence, Fortify verified the marketability of its B8C business model, with annual sales growing more than 2 times last year, and was also selected for the Innovation Award in the Software & Mobile App category at CES 2023.
Representative Moon said, “Any shortcomings in personality or inclination require training or education. Just as exercise requires consistency, our program also helps you provide consistent care so that you can make comfort a habit in your daily life. It consists of a total of 12 programs. “There are 10 to 20 sessions per program, and we suggest running it for about one to three hours a week depending on the user,” he said. “We also prepared interactive videos so that users can continue to use them on their own, and added game elements. “For difficult parts of the process, leave questions through Q&A and an expert will answer them.”
Fortify supplies executive and employee mental care services to many companies, including life coaching centers of large corporations, and is also expanding its business into the B2B market by launching ‘MOTIVE’, an online psychological resource management solution for businesses.
CEO Moon Woori said, “For products for use in other countries, we collaborated with local psychiatrists and modified them to suit local cases. “As we have received inquiries from various countries through CES 2023, we will enter the global market with a prepared attitude,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
→ Go to the CES 2023 news special page
→ Apply for ‘CES2023 Global Review & Conference in Seoul’ once
→ Apply for the second ‘CES2023 Global Review & Conference in Seoul’
