[Las Vegas (USA) = AVING News] Lotte Healthcare participated in ‘CES 1’ held in Las Vegas, USA for a total of 5 days from January 8th (Thursday) to 4th (Sunday, local time) and presented a customized healthcare platform. ‘CAZZLE’ was released.
Cazel, introduced by Lotte Healthcare at CES 2023, is a platform with the meaning of ‘improving customers’ healthy lives by collecting scattered health information like putting together a puzzle.’ Lotte Healthcare, which organized an exhibition hall with the theme of ‘A better world with Cazel,’ provided visitors with a simplified experience to experience the process of using Cazel, from diagnosis to recommendation to nutritional supplement intake.
Cazel, which is provided as a smartphone application (app), is characterized by collecting personal health information such as checkup, medication information, genetic testing, and questionnaires in one place and applying it to an algorithm to provide personalized results. In addition, it recommends related products such as health functional foods, diet, and exercise that are optimized for the results and links them with commerce.
The user’s medication and health food intake is done through a dedicated dispenser called ‘Fillkey’. This is a method that provides customized medicine to the user in an appropriate amount by tagging the smartphone running the Cazel app to Pilkey.
In addition, Lotte Healthcare also introduced ‘Ontact Health’ and ‘Theragen Health’, which are collaborating on building personalized prescription algorithms and genetic testing. Lotte Healthcare is collaborating with Ontact Health to build an algorithm that recommends personalized health functional foods, diet, and exercise based on user health data. The company plans to invest 250 billion won in Theragen Health, which has genetic testing services, a core competency in the Cazel diagnostic stage.
Furthermore, mental health care services will also be introduced at Castle. To this end, we made a strategic investment of 30 billion won in Atomus, which operates the mental health platform ‘Mind Cafe’.
Woo Woong-jo, head of Lotte Healthcare, said, “Kazle can provide optimal healthcare services to customers,” adding, “Health functional foods, general foods, exercise supplies, “We plan to build a healthcare vertical commerce platform with a lineup in the beauty field,” he added.
“We will solidify our differentiation from existing services by demonstrating synergy with Lotte, Korea’s largest distribution company,” he said. “Although it is a new service, we can quickly increase awareness through promotion and marketing at various Lotte online and offline bases, and provide health functional food products.” “Collaboration with purchasing and senior towns is also possible,” he added.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.
→ Go to the CES 2023 news special page
