Pleasant Thoughts Co., Ltd. (CEO Kim Hyeong-tae) participated in ‘KOBA 5 (16st International Broadcasting, Media, Sound and Lighting Exhibition)’ held at COEX in Seoul from Tuesday, May 19 to Friday, May 2023. .
Pleasant Thoughts is a company that has provided photo and video equipment and materials targeting a variety of user bases, from individual users to single-person media, and even professional shooting sites. At the same time, the company explained that it has expanded its business area to include construction, design services, and consulting using its products and has established itself as a leading solution company in the related industry since its establishment in 1.
In particular, it is a company that imports and distributes leading overseas brands, including its own brand ‘PLTHINK’, such as ‘NANLITE’, ‘NANLUX’, ‘ZHIYUN’, and ‘COMICA’. , ‘FALCAM’, etc., and maintains a high level of recognition in the industry based on this wide product range.
At this exhibition, Pleasant Thoughts presented a variety of lighting solutions, starting with ‘Evoke 900C’, a 900W full-color LED spotlight from Nanlux, a global lighting brand.
Evoke 900C is the first full-color spotlight with an output of 900W (maximum output 940W). It realizes precise and easy adjustment with functions such as RGBLAC 6 color mixing system and Art-Net/sACN, making it suitable for various shooting sites and conditions. It boasts control performance that can be optimized.
At the same time, the ultra-wideband CCT range of 1,800 to 20,000K allows users to accurately implement the light they want while maintaining excellent light quality. In addition, color and color options such as advanced HSI (Advanced HSI) mode, RGBW mode, It supports a variety of convenient functions to create a mood.
The brightness of the light reaches up to 3 lux (when using a color temperature of 12,940K and a 5600° reflector) based on an irradiation distance of 45m, allowing it to produce sunlight even indoors, and is IP55 rated to respond to bad weather even at outdoor shooting sites. It has achieved a strong balance of durability and functionality by obtaining waterproof and dustproof certification.
In addition, Pleasant Thoughts exhibited a large number of products from brands distributed by the company, and invited three experts who actually use them (Director of Photography, Photographer Seong-hoon Kwon, and Director Kang-seok Song) to the exhibition site to present the Nanlight and Nanlux brands. During the seminar, insights were provided to attendees.
An official from Pleasant Thoughts said, “We chose this KOBA exhibition as an opportunity to introduce and showcase a large number of new and excellent products, and we focused on getting closer to customers through a rich lineup of product demand surveys, various events, and seminars by experts.” , “As of the third day of the exhibition, we estimate that the number of customers who visited our booth is around 3 to 700. “I am grateful for this enthusiastic response.”
“Thanks to the support and love of our customers, we plan to continue to introduce products to the domestic market that meet their needs and respond to ever-changing trends,” he said. “In addition, we plan to launch a new product that provides high satisfaction with reasonable yet excellent performance and functions.” “We will also make efforts to attract brands,” he added.
Meanwhile, the KOBA exhibition, co-hosted by Korea E&X and the Korea Broadcasting Engineers Association, was held for the first time in 1991 to improve domestic broadcasting culture and develop the media, sound, and lighting industries, and celebrated its 31st anniversary this year. KOBA 2023, held at COEX Halls A, C, and D, presented next-generation broadcasting services and the future of the media, sound, and lighting industries. In particular, during the exhibition period, it provides an opportunity to acquire professional information related to broadcasting and sound through the International Broadcasting Technology Conference hosted by the Korea Broadcasting Engineers Association and the sound-related professional technology seminar hosted by the Korea Sound Artists Association and the Acoustical Society of Korea.
→ Go to the KOBA 2023 news special page
