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    American electric vehicle brand ‘Alpha Motor’ announces its debut at the 2023 Seoul Mobility Show… Pickup trucks ‘Wolf Plus’ & ‘Wolf’ introduced

    Alpha Motor pickup truck ‘Wolf’ │Photo courtesy of Alpha Motor
    Alpha Motor pickup truck ‘Wolf’ │Photo courtesy of Alpha Motor

    American electric vehicle brand ‘Alpha Motor’ chose the Seoul Mobility Show 2023 as its world debut stage.

    Alpha Motor is an electric vehicle startup founded in California in 2020 by experts in the automotive, IT, and financial fields, led by Korean-American founders, and is committed to automotive innovation and a sustainable future with the motto of ‘Move Humanity.’ working hard for

    Alpha Motor’s lineup includes the retro-designed Ace (coupe), Jax (crossover), Wolf (pickup truck series), Saga (sedan), and Rex (SUV), with a total pre-order profit of over 1 trillion won. As expected, it has emerged as a promising stock in the electric vehicle industry. In addition, the company is proving its continuous implementation capabilities through various design patents and awards related to electric vehicle system technology.

    At this Seoul Mobility Show, sophisticated four-seater pickup trucks ‘Wolf Plus’ and ‘Wolf’ will be introduced. Wolf Plus is equipped with two engines, single-motor rear-wheel drive and dual-motor four-wheel drive, and is known to be capable of driving up to 4 to 1 km on a single charge. Alpha Motor announced that it will begin selling Wolf Plus through pre-orders starting in 402 and officially launch it in 443.

    Alpha Motor pickup truck ‘Wolf’ │Photo courtesy of Alpha Motor
    Alpha Motor pickup truck ‘Wolf’ │Photo courtesy of Alpha Motor

    Regarding the reason why Alpha Motor CEO Edward Lee chose Korea’s Seoul Mobility Show as the first launching venue, he said, “Alpha Motor’s vision is to be a world leader in ESG innovation and to achieve an eco-friendly economy, and to achieve the optimal environment for this. “We chose the Seoul Mobility Show as our exhibition,” he said. “We are pleased to present our mobility solutions, including the Wolf electric truck, at the 2023 Seoul Mobility Show.”

    In addition, co-founder Lee So-yoon (Jada Lee) also said, “Alpha Motor is making efforts to provide new experiences and fresh opportunities to customers through mobility solutions, and further move humanity with an environmentally friendly positive influence.”

    An official from the Seoul Mobility Show Organizing Committee (Chairman Kang Nam-hoon and Chairman of the Korea Automobile Industry Association, hereinafter referred to as the Organizing Committee) said, “Through the unveiling of Alpha Motor’s vehicle, which will be launched for the first time in the world at this event, you will be able to see a new world of electric pickup trucks that has never been seen before.” He said, “In addition, you can meet various types of electric vehicles and electric two-wheeled vehicles, and we will also hold a test drive event where you can experience them firsthand, providing things to see and enjoy about electric-based mobility.”

    Meanwhile, the organizing committee changed the name of the event from Seoul Motor Show to Seoul Mobility Show starting in 2021, considering the expansion of new mobility fields such as future cars, robots, and MaaS. The 2023 Seoul Mobility Show will be held at KINTEX Exhibition Hall 3 in Goyang-si, Gyeonggi-do for a total of 30 days, starting with press day on Thursday, March 4th and until Sunday, April 9th.

    → Go to the 2023 Seoul Mobility Show News Special Page