HARMAN International Korea operates the Bang & Olufsen Beosonic sound experience zone at the Seoul Mobility Show 2023 Genesis exhibition hall held at KINTEX Exhibition Hall 1 in Ilsan.
The Bang & Olufsen Beosonic Experience Zone at the Genesis Exhibition Hall will be open for 10 days from Friday, March 31 to Sunday, April 9, from 10 AM to 4 PM, Monday to Friday, and from 10 AM to 5 PM, Saturday and Sunday. It is operated on a first-come, first-served basis by city and time.
The Bang & Olufsen sound system applied to the Genesis G90 and GV60 features Beosonic sound technology, an intuitive graphical sound control user interface that allows drivers and passengers to customize sound with a single touch of a finger.
If you had to adjust the treble, midrange, and bass one by one when setting up the audio in your car, Beosonic™ provides intuitive and easy-to-understand settings such as ‘Bright’, ‘Energetic’, ‘Relaxed’, ‘ The emotional language of ‘Warm’ allows the driver and passengers to choose one of four unique sound spaces or a setting that combines multiple elements, allowing drivers and passengers to adjust the sound they want with the touch of a finger according to their personal preferences.
Visitors can hear explanations from docents about the Bang & Olufsen brand, sound system features, and innovative Beosonic sound technology. At the same time, through the detailed and rich, high-quality Bang & Olufsen sound system provided in the experience zone, you can listen to Beosonic’s synesthetic sounds that vary depending on the four spaces and find the tone that suits you.
In addition, during the experience zone operation period, a SNS event will be held where if you film yourself experiencing the Bang & Olufsen Beosonic in the space and post it on Instagram with the required hashtag, a Bluetooth speaker will be entered into a drawing.
An official from Harman International Korea said, “Bang & Olufsen’s Beosonic is a sound system that can most intuitively and sensuously reflect each person’s desired sound and tone to the vehicle,” and added, “We are pleased to announce the Beosonic to visitors who visited the Genesis exhibition booth at the 2023 Seoul Mobility Show. “We are providing an opportunity to experience Sonic’s technological prowess and perfection.”
Meanwhile, the 2023 Seoul Mobility Show will begin with a press day on March 1th (Thursday) at KINTEX Exhibition Hall 3 in Goyang-si, Gyeonggi-do under the theme of ‘Sustainable·Connected·Mobility (Sustainable·Connected·Mobility)’ and end on April 30th ( It will be held until Sunday. The total exhibition size is 4㎡, more than twice the size of the previous event (9㎡), and over 53,541 companies and organizations from 26,310 countries around the world will participate and showcase various mobility contents.
→ Go to the 2023 Seoul Mobility Show News Special Page
