ASUS will hold a consumer, innovative technology exhibition at the world’s largest electronics exhibition (CES 1) held in Las Vegas, USA for a total of 5 days from January 8 (Thursday) to 4 (Sunday, local time). A large number of new high-performance laptops from the entire lineup, including gaming and commercial, were unveiled.
The consumer and gaming laptops introduced this time are equipped with the latest specifications, Intel’s 13th generation i9 HX series CPU and NVIDIA GeForce RTX 40 series GPU. It boasts faster and more powerful work processing speed in high-end games, creative work including video editing, and multitasking.
Some consumer laptop models are equipped with the world’s first glass-free 3D OLED display produced with ASUS’ innovative technology. Autostereoscopic 3D technology based on lenticular lenses and advanced eye-tracking cameras is applied, and supports a contrast ratio of 1,000,000:1, a fast response speed of 0.2ms, and a high refresh rate of 120Hz to create a more vivid and smooth 3D effect. Through this display, users can experience 3D effects in various tasks such as 3D product design, VR games, watching 3D movies, and metaverse without wearing separate glasses.
The lineup of gaming products equipped with ROG Nebula HDR displays has also been expanded. ROG Nebula HDR is a display standard technology developed by ROG to provide users with the highest quality display. In particular, the ROG Intelligent Cooling function, which supports improved cooling performance with a wider heat sink design and three fans, has also been applied to more new product lineups, allowing users to enjoy a comfortable gaming environment for a long time.
consumer laptop
The newly introduced consumer laptops are ▲ProArt Studio Book 16 3D, 2 types of VivoBook ▲Vivobook Pro 16X ▲Vivobook S 15 OLED and 3 types of Zenbook series ▲Zenbook Pro 16X OLED, ▲Zenbook Pro 14 OLED, ▲Zenbook 14X OLED, etc. There are a total of 6 types.
ProArt Studio Book 16 3D is a mobile workstation for creative professionals equipped with the world’s first 3D OLED panel. Equipped with a 16-inch 3.2K 3D OLED display, you can create or enjoy 3D images and 3D games without wearing glasses. In addition, it is possible to easily switch from 2D to 3D through a switch, and it has a 120HZ refresh rate, a fast response speed of 0.2ms, and meets 100% DCI-P3, the professional color gamut, to create vivid and three-dimensional visuals.
In addition, ‘ProArt Creator Hub 2’, a basic app, supports more sophisticated color correction functions and more customization functions than before, increasing productivity. ASUS Dial is also compatible with Adobe apps and Microsoft Office apps, allowing for more precise and detailed adjustments during creative work, and detailed functions can be customized through the ‘ProArt Creator Hub 2’ app. In addition, the step-wise design, which is advantageous for heat dissipation, the lay-flat hinge that opens 180 degrees, and the iCool Pro cooling solution are applied to provide an optimal environment for creative professionals to immerse themselves in their work.
The VivoBook Pro lineup, VivoBook Pro 16X, is a next-generation 16-inch laptop for creators, and supports 3.2K 3D OLED panels for some models only. In addition to being equipped with up to the 13th generation Intel Core i9-13980HX and the latest NVIDIA GeForce RTX 40 series, it supports up to 64GB of DDR5 4800 MHz memory and up to 2TB of storage space to smoothly perform high-end creative work. IceCool Pro cooling technology maintains the body’s appropriate temperature, and supports two Thunderbolt 2 ports and an SD card slot to provide high connectivity.
The VivoBook S 15 OLED, which features a slim body, has received ‘Intel EVO’ certification, Intel’s high-efficiency laptop certification system, and provides improved performance and stable battery life. It is equipped with an Intel Core i9-13900H processor and Intel Iris Xe graphics, and supports high-speed Wi-Fi 6E connectivity. The 15.6-inch display has a 2.8K 120HZ OLED resolution and enables bright and vivid color expression with 500 nits of brightness, 100% DCI-P3 color gamut, 1,000,000:1 contrast ratio, and Pantone certification. It is also equipped with an FHD quality webcam and privacy shutter, which are useful for video conferencing, and speakers certified by Harman Kardon.
The Zenbook lineup is a premium product line suitable for creators and office workers who require high-end work, and features a sophisticated design, portability, and powerful performance.
Zenbook Pro 16X OLED maximizes cooling efficiency by adopting a SoM (System on Module) design that reduces the motherboard area by 38% compared to the previous model. The unibody body, manufactured using CNC machining, boasts strong durability using aerospace-grade 6000 series aluminum alloy material. In addition, it is equipped with a main processor with the latest specifications to smoothly execute creative tasks such as video editing and 3D rendering, and provides clear picture quality with a 3.2K HDR OLED panel. ASUS Dial, ASUS Pen 2.0, and number pad are also supported to increase productivity in creative work. The keyboard is equipped with the AAS Ultra auto-tilting function that provides a comfortable typing angle, and is also equipped with design elements that allow you to express your individuality through Intelligent Lightning, the world’s first white RGB backlight on all keys.
ZenBook Pro 14 OLED is a high-performance laptop equipped with a 14-inch 2.8K HDR OLED display. It is easy to carry thanks to its slim body of 17.9mm, weight of 1.65kg, and strong durability certified by the U.S. Department of Defense military standard (MIL-STD-810H). Four heat dissipation vents and iCool Pro technology prevent the laptop from overheating and maintain a comfortable operating environment. Not only does it deliver excellent performance by being equipped with the latest GeForce RTX graphics card, but it is also equipped with a MUX switch, which can improve graphics card efficiency by up to 4% depending on user settings.
Zenbook 14X OLED has been renewed with a sophisticated and modern design and a high-spec display. In terms of color, there are two options: Inkwell Gray with a matte stone texture and Sandstone Beige. The display is equipped with a 2-inch 14.5K OLED panel and supports a fast response time of 2.8ms and a touch screen function. In addition, it is certified with HDR True Black 0.2, which provides 100% DCI-P3 wide color reproduction and a contrast ratio of 1,000,000:1, enabling vivid color expression. Convenience has been improved with various additional features, such as an ergonomically designed ErgoSense keyboard, a hinge that can be unfolded 600 degrees, and an AI noise canceling function.
commercial laptop
As for commercial laptops, ASUS’ premium business laptop ▲ExpertBook B9 OLED and Chromebook lineup ▲Chromebook CX5 series, ▲CX3 series, ▲CX1 series, and ▲Educational series were unveiled.
The premium business laptop ExpertBook B9 OLED is a product optimized for office workers and freelancers as it is equipped with a sturdy yet lightweight body and various convenient features that increase work efficiency. It is equipped with a QHD OLED panel with a 16:10 screen ratio that enhances immersion with vivid colors, and is durable and certified to MIL-STD-810H, the U.S. Department of Defense military standard, and is made of a sturdy yet lightweight material of magnesium-lithium alloy. Increased mobility. In addition, features that strengthen the security environment, such as NFC login, fingerprint recognition sensor, facial recognition login function using the proximity sensor of the IR camera, and webcam shield, were also applied.
Among the Chromebook CX3 series, the Chromebook Vibe CX34 Flip is a model that not only provides productivity that increases work efficiency, but also allows you to enjoy cloud games. It supports NVIDIA’s GeForce Now and Amazon’s Luna cloud gaming service, so you can conveniently enjoy more than 1000 games without separate installation, and the 144Hz refresh rate and WUXGA resolution display provide users with an excellent gaming environment. It supports a 360-degree ergolift hinge function and a stylus pen, and has a battery capacity that lasts up to 10 hours and strong durability certified to Milspec (MIL-STD-810H), the U.S. Department of Defense military standard, making it highly portable.
gaming laptop
The ROG Strix series is a lineup focused on gaming performance, and a total of 16 models were announced, including ▲ROG Strix Scar 18/16, ▲ROG Strix G18/G17, ▲ROG Strix Scar 17, and ▲ROG Strix G6.
ROG Strix Scar 16/18’s strength is that it supports ROG Nebula HDR display and ROG Intelligent Cooling, which boasts a powerful cooling effect. In particular, ROG Strix Scar 18 is a gaming laptop equipped with a larger 18-inch display than the previous model. The ROG Nebula HDR display installed in some 16-inch models supports a refresh rate of up to 240HZ, a response speed of 3ms, and a brightness of 1100 nits, providing users with quick screen transitions and a smooth game play environment without interruption. The main processor is equipped with up to the 13th generation Intel Core i9 13980HX CPU and NVIDIA GeForce RTX 4090 GPU, providing optimal performance for enjoying E-Sports.
ROG Strix G16/G18 is equipped with the ROG Nebula display, which provides QHD quality with a 16:10 screen ratio, a refresh rate of 240Hz, a response speed of 3ms, and a brightness of 500 nits, creating immersive visuals. It is equipped with up to the 13th generation Intel Core i9 13980HX CPU and NVIDIA GeForce RTX 4080 GPU, and supports up to 64GB of DDR5 4800 MHz memory and up to 2TB of storage space.
ROG Strix Scar 17 and ROG Strix G17 are equipped with 17-inch QHD 240Hz displays and are equipped with AMD Ryzen 9 series CPU and up to NVIDIA GeForce RTX 4090 GPU, providing powerful performance during game play and creative work. ROG Strix Scar 17 is equipped with up to 64GB of DDR5 4800 MHz memory and up to 2TB PCIe Gen 4.0 SSD to support fast work processing speed.
The ROG Zephyrus lineup is a lineup that combines portability and excellent gaming performance, and a total of four models were introduced, including ▲ROG Zephyrus Duo 16, ▲ROG Zephyrus M16, and ▲ROG Zephyrus G16/G14.
ROG Zephyrus Duo 16 provides users with an optimal multitasking work environment with ROG ScreenPad Plus, a 16-inch 4K touchscreen located on top of the keyboard. ROG ScreenPad Plus is equipped with a 4-way hinge to secure space for heat dissipation while providing a comfortable angle for use and an ideal viewing angle. It is equipped with a QHD quality main display that has obtained VESA Display HDR 1000 certification, and provides excellent sound quality with 6 speakers and Dolby Vision and Dolby Atmos. It is equipped with an AMD Ryzen 9 series CPU and up to NVIDIA GeForce RTX 4090 GPU, and also supports MUX switches.
ROG Zephyrus M16 is the first 16-inch laptop with AniMe Matrix feature. AniMe Matrix is a function that allows you to set animations, text, etc. according to the user’s preference using the micro LED on the top of the laptop. It supports ROG intelligent cooling function in a thin and slim body, and is equipped with a processor and MUX switch of up to Intel Core i9 13900H and up to NVIDIA GeForce RTX 4090, providing more powerful gaming performance. It is equipped with a ROG Nebula HDR display with a brightness of up to 1,100 nits, a high refresh rate of 240Hz, and 100% DCI-P3 color reproduction, providing vivid colors and a sense of immersion.
The new model, ROG Zephyrus G16, supports up to Intel Core i9 13900H CPU and NVIDIA GeForce RTX 4070 GPU. It is equipped with a MUX switch that increases the efficiency of the graphics card, and NVIDIA Advanced Optimus technology, which allows switching between internal and external graphics cards without rebooting, enables more efficient battery use. ROG Zephyrus G14 has a slim body of 18.5mm and a weight of 1.65kg for increased mobility, and is equipped with an AMD Ryzen 9 series CPU and up to NVIDIA GeForce 4090 GPU. The 14-inch ROG Nebula HDR panel delivers clear picture quality, including brightness of up to 600 nits and Pantone certification, and also supports the AniMe Matrix function.
The ROG Flow lineup consists of form factors that allow you to enjoy games in a variety of usage environments. A total of three models were released: ▲ROG Flow Z13 and XG Mobile, ▲ROG Flow X13/X16.
ROG Flow Z13 is a 1.1-in-12 detachable form factor that has a variety of uses, including laptops and tablet PCs. It is very light at 165kg and is easy to carry with its thin thickness of 4060mm. It is equipped with a ROG Nebula display that supports a 4090Hz refresh rate and touch screen and up to NVIDIA GeForce RTX XNUMX GPU, and the external graphics XG Mobile is equipped with NVIDIA GeForce RTX XNUMX GPU, allowing you to play high-end games smoothly when connected to the main unit. there is. In addition, it is compatible with game controllers and is optimized for playing console games.
ROG Flow X13/X16 has a convertible form factor that rotates 360 degrees and is compatible with game controllers, stylus pens, and ROG Flow In addition, ROG Intelligent Cooling technology helps maintain an appropriate temperature of the body by lowering the CPU temperature by up to 13 degrees through liquid metal treatment, which is excellent for reducing CPU temperature. ROG Flow
In addition, the ROG desktop G22CH, which demonstrates excellent performance in a compact body, and the TUF Gaming lineup, which is suitable for hobby gamers, office workers, and the general public with excellent performance and durability at a reasonable price, ▲TUF Gaming A16 Advantage Edition, ▲TUF Gaming F15/F17, ▲TUF Gaming A15/A17 presented a total of 5 types.
Meanwhile, ASUS’ new laptops announced at CES 2023 are scheduled to be released sequentially in Korea during this year, and the maximum specifications revealed at CES and domestic release specifications may be different.