Samsung Electronics will participate in ‘CES 2023’, the world’s largest home appliance and IT expo, to be held in Las Vegas, USA for a total of four days from January 5th (Thursday) to January 8th (Sunday, local time) next year and present ‘CES 2023’ targeting the premium home appliance market. Introducing the ‘Bespoke Infinite Line’ kitchen appliances.
The Bespoke Infinite line is a new line of super premium kitchen appliances introduced by Samsung Electronics in February of this year. It not only enhances design and durability by applying luxurious materials, but also integrates innovative technology to deliver value that does not change over time. It represents a package.
Samsung Electronics plans to launch the Bespoke Infinite line in the European market, including France, Germany, and the UK, in the first quarter of next year, and expand it to the US, Mexico, Thailand, and Australia.
Previously, in 2020, Samsung Electronics launched the ‘Infinite Line’, a premium kitchen appliance lineup consisting of built-in ovens and induction cooktops, in Europe and solidified its presence in the market. Based on its sophisticated design and differentiated functions, it is gaining great popularity among local consumers, with sales increasing by an average of 77% every year.
Regarding this, Samsung Electronics explained, “These Bespoke Infinite line products can be installed with the Infinite line’s built-in oven and hood-integrated induction cooktop that go well with premium kitchen furniture to complete a luxurious kitchen interior.”
Samsung Electronics then completed the kitchen appliance package by adding the Bespoke Infinite line 1-door refrigerator, freezer, and wine refrigerator, and plans to release additional ovens, induction cookers, and hoods with enhanced technology and design in the future.
Bespoke Infinite line refrigerators and freezers have achieved a sophisticated design by maximizing the shiny particles of premium aluminum materials using 3D precision processing techniques. In addition, convenience features such as ‘Auto Open Door’, which allows you to easily open the door just by touching the sensor, and ‘Auto Dual Ice Maker’, which allows you to enjoy two types of ice, whiskey ball ice and cube ice, have been applied. Additionally, the wine refrigerator can store up to 101 bottles of wine, and is composed of three temperature zones so that different types of wine can be stored at the optimal temperature.
In addition, Samsung Electronics explains that the Bespoke Infinite line is a cooking service of ‘SmartThings Home Life’, Samsung Electronics’ integrated home appliance solution, and is linked to energy services to provide customers with a more valuable experience.
“Samsung Electronics’ Bespoke Infinite line is packed with the best technology and design capabilities to the point where it can draw favorable reviews from overseas markets,” said Lee Jun-hwa, Vice President of Samsung Electronics’ Home Appliances Division. “It will establish itself as a new standard in the global premium home appliance market.” “It is,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.