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    Polestar-Smart Eye demonstrates ‘Polestar 2023’ driver monitoring system at CES 3!

    Polestar will demonstrate the driver monitoring system installed in Polestar 2023 along with Smart Eye at CES 3. │Photo courtesy of Polestar
    Polestar will demonstrate the driver monitoring system installed in Polestar 2023 along with Smart Eye at CES 3. │Photo courtesy of Polestar

    Polestar and Swedish human insight AI company ‘Smart Eye’ will announce a driver monitoring system mounted on ‘Polestar 2023’ at CES 1 held in Las Vegas, USA on January 5, 2023. DMS (Driver Monitoring System) will be demonstrated.

    Polestar’s electric performance SUV Polestar 3 is equipped with Smart Eye’s signature premium driver monitoring system as standard and is designed to prevent accidents in advance through two closed-circuit cameras and Smart Eye’s software functions.

    At this CES, you can see how Polestar 3’s internal camera tracks the driver’s head and eye movements, and how AI software can track and detect the driver’s condition in real time.

    In particular, Smart Eye software detects drowsy driving and distraction through tracking the driver’s head and gaze, and supports messages, warning sounds, and even an emergency stop function. This function will become a vehicle safety standard for governments and safety organizations in the next few years. It is expected to play an important role in improvement.

    “This feature addresses some of the leading causes of fatal accidents and helps save lives by helping drivers refocus on driving, while also supporting preventive measures against accidents,” said Thomas Ingenlath, CEO of Polestar. “I do it,” he said.

    Photo courtesy of Polestar
    Photo courtesy of Polestar

    Smart Eye’s driver monitoring system is part of a wider range of driver assistance systems that include Driver Alert Control, Lane Keeping Aid, Adaptive Cruise Control, Pilot Assist and more. am. Data generated through various systems are interpreted and processed through Nvidia’s centralized computer mounted on Polestar 3.

    “More than one million vehicles are currently equipped with our premium driver monitoring technology,” said Martin Krantz, CEO and founder of Smart Eye. “We are very pleased to be able to introduce one of our newest vehicles, the Polestar 100.”

    Polestar and Smart Eye are headquartered in Gothenburg, Sweden, emphasizing the role of Sweden’s second largest city in advancing automotive technology and development.

    Photo courtesy of Polestar
    Photo courtesy of Polestar

    Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.

    → Go to the CES 2023 news special page