Studio YamYam participated in the Future Innovation Tech Expo 2024 (FIX 2024), held at EXCO from October 23 to 26, to introduce its innovative webinar-based sales lead generation solution, Webinow.
As a B2B-focused integrated sales and marketing firm, Studio YamYam specializes in managing every aspect of its corporate clients’ operations. With a mission to “Digitize and streamline B2B operations through online transformation,” the company developed Webinow to enhance efficiency in sales and marketing departments.
Webinow helps B2B sales and marketing teams generate new sales leads by enabling users to host webinars easily. It collects, analyzes, and utilizes data on potential clients who watch the webinars, maximizing operational efficiency. A key feature of the solution is its no-code capability, allowing users to create web seminar pages effortlessly. Webinars can be viewed seamlessly on any device, ensuring accessibility and convenience.
After the webinar, the platform provides detailed insights into viewer behavior, enabling organizations to analyze and leverage data for targeted customer acquisition. Companies can easily create exclusive webinar channels tailored to their brand, manage participants, and analyze real-time behavior data.
Studio YamYam has successfully implemented Webinow in projects with major clients, including Samsung Electronics. The company plans to expand the solution to SMB customers and offer it as a scalable B2B SaaS product that simplifies webinar hosting and audience analysis.
A representative from Studio YamYam stated, “Many B2B companies conduct webinars, but without solutions tailored to their specific needs, these events often end as one-off occurrences. Webinow was developed to address this gap, enabling businesses to efficiently promote their products and services while analyzing and utilizing participant data through a user-friendly admin interface. It transforms traditional, offline sales lead generation into a digitized, streamlined process.”
FIX 2024 featured specialized exhibitions, conferences, and business programs focusing on mobility, robotics, AI, and startups. The Daegu International Future Auto & Mobility Expo 2024 at EXCO’s East Wing showcased trends in UAM, autonomous driving, batteries, components, and services. Meanwhile, the 2024 ICT Convergence Expo Korea, held in the West Wing, exhibited AI, big data, blockchain, ICT, and metaverse technologies. The 2024 Daegu Robot Expo displayed industrial robots, humanoid robots, and digital transformation solutions for the robotics industry. The “Startup Arena” was introduced to facilitate meetings between startups and experts from startup accelerators like Samsung C-Lab and Plug and Play.