InTheTech Co., Ltd. (CEO SeungHo Choun) participated in the ‘Future Innovation tech eXpo 2024 (FIX 2024)’ held from October 23 to 26 at Daegu EXCO. It presented its cognitive rehabilitation solution, ‘EYAS,’ and emphasized its commitment to leading the digital brain healthcare market.
Specializing in digital therapeutic devices for cognitive rehabilitation, InTheTech aims to empower patients experiencing cognitive decline from various causes with optimized digital technology to help them lead healthier, more fulfilling lives.
Aligned with this mission, InTheTech successfully launched its digital cognitive rehabilitation solution ‘EYAS’ and brain training platform ‘COGPLAY,’ accelerating its global growth in the digital brain healthcare market. Over the past two years, the company has expanded into countries including India, Türkiye, Malaysia, Kazakhstan, Australia, Thailand, and Indonesia, focusing on international market penetration.
At FIX 2024, InTheTech presented EYAS, a solution designed for hospitals to treat mild cognitive impairment and ADHD before the onset of dementia. EYAS provides evidence-based cognitive improvement content and specialized training grounded in mental and neuroscience.
EYAS features continuous and repetitive cognitive training to enhance cognitive abilities effectively. It includes eye-tracking technology and scientifically backed rehabilitation content interconnected through the ‘EyeLink System.’ Its optimized user interface and experience further differentiate EYAS, which has gained industry recognition.
“InTheTech is strengthening its presence as a specialized digital cognitive rehabilitation provider in Asia, including India, and FIX 2024 serves as a strategic move toward becoming a global leader,” a company representative stated. “We aim to gather feedback from attendees and connect with potential buyers and distributors.”
With its roots in information technology, InTheTech has evolved into a digital healthcare company. “We plan to solidify our position in the brain healthcare market with EYAS and COGPLAY, offering a portfolio of digital therapeutics that spans professional treatment in medical institutions to self-administered home care, contributing to improving the quality of life for individuals worldwide with cognitive disabilities and challenges,” the representative added.
FIX 2024 features specialized exhibitions, conferences, and business programs focusing on mobility, robotics, AI, and startups. The Daegu International Future Auto & Mobility Expo 2024 at EXCO’s East Wing will showcase trends in UAM, autonomous driving, batteries, components, and services. Meanwhile, the 2024 ICT Convergence Expo Korea, held in the West Wing, will exhibit AI, big data, blockchain, ICT, and metaverse technologies. The 2024 Daegu Robot Expo will display industrial robots, humanoid robots, and digital transformation solutions for the robotics industry. The “Start-up Arena” will also be newly launched, facilitating meetings between startups and experts from startup accelerators like Samsung C-Lab and Plug and Play.