HUMANICS (CEO Jungsu Choi) participated in the ‘Global Media Online Meetup’ event for Korean startups on August 21, hosted in collaboration with the US tech media outlet GEEKSPIN.
The event, co-organized by AVING News and GEEKSPIN, focuses on introducing Korean startups’ products and technologies to the global market. Providing early media exposure, the meetup program aims to expand business opportunities for startups applying for the CES 2025 Innovation Awards and those participating in CES.
Founded to transform the sports and fitness industry digitally, HUMANICS was established by CEO Jungsu Choi, who won gold and bronze medals at the Swiss Cybathlon in 2016 and 2020. Using his experience, he aims to develop technology that broadly impacts human life.
HUMANICS developed ‘SEGYM,’ a multi-function fitness robot that integrates various exercises typically performed at fitness centers. SEGYM utilizes precise robotic control technology and multi-sensor-based exercise analysis, offering real-time exercise monitoring and personalized recommendations.
A representative from HUMANICS stated, “As people age, muscle strength diminishes, significantly affecting their quality of life. Unlike aerobic exercises, strength training has high entry barriers due to discomfort and safety concerns, often discouraging participation. However, SEGYM offers safe and scientifically sound fitness solutions by providing real-time feedback and exercise data through its control algorithms.”
SEGYM stands out with its convenience, safety, and advanced exercise features. It can handle loads up to 300kg with a simple button click, avoiding the need for multiple weight plates. It also identifies unusual situations, such as falls or overloads, to reduce risks and proposes optimal exercise solutions by measuring force and body balance in real-time at 0.01-second intervals.
The representative noted, “While many digital fitness devices are available, most are confined to home training. SEGYM, on the other hand, caters to elite athletes, general fitness enthusiasts, and rehabilitation exercises for seniors and people with disabilities, positioning it as a comprehensive digital healthcare solution for musculoskeletal health.”
Though still in its pre-launch phase, SEGYM has already been deployed for various applications. It is used to analyze weightlifting movements for elite athletes at Seoul Physical Education High School, installed at training facilities in Gyeongbuk Physical Education High School, and used in community fitness centers in Gyeongbuk Province. This involvement provides convenience for diverse users, from elite athletes to general fitness participants.
By gathering exercise data, HUMANICS aims to develop products for general users and professional athletes. The company plans to collaborate with university hospitals to secure data for orthopedic and rehabilitation purposes. It also intends to expand into the U.S. market, ensuring the product serves a global audience’s musculoskeletal health needs.
Targeting the U.S. fitness market, HUMANICS seeks to collaborate with global fitness brands like Planet Fitness, Gold’s Gym, and F45 Training to introduce new fitness trends.
With CES 2025 approaching, HUMANICS plans to showcase SEGYM as an innovative fitness product for buyers seeking solutions aligned with digital healthcare and digital-human twin trends. The exhibition will allow HUMANICS to present live demonstrations, explore new application methods, and establish partnerships with other digital healthcare companies.
Besides CES 2025, HUMANICS plans to participate in bodybuilding competitions and sports equipment exhibitions. Their European market strategy involves focusing on rehabilitation and welfare concepts. The representative stated, “After securing orthopedic and rehabilitation certification in Korea, we aim to present SEGYM at Germany’s REHACARE expo, ensuring its applicability in various fields.”
GEEKSPIN, founded in 2017 and headquartered in New York, focuses on tech and technology trends. Editor-in-chief Helena Stone has appeared on networks like MSNBC, Wired, ABC News, Time Magazine, and Woman’s Day Magazine as an IT product expert, covering global companies’ products and technologies at CES each year.