92 Labs (CEO Bullisay Park) announced its participation in the ‘2024 PlayX4 B2B’ event, which will be held for four days from May 23 (Thu) to 26 (Sun) at KINTEX Exhibition Center 1 in Ilsan.
92 Labs, a startup established in 2020 with the motto “The best team makes the best game,” engages in game development and distribution in Korea and worldwide. The company has accumulated extensive experience and technology in-game and web service development and distribution, leveraging Web2 and Web3 blockchain, and has proven its proprietary technology with multiple patent registrations.
92 Labs has launched casual genre games such as ▲Drawshop Kingdom Reverse and ▲Survive! Zombie!: idle RPG and is expanding its intellectual property (IP) territory through the characters in its games. 92 Labs generated overseas sales of approximately KRW 1.2 billion last year through its diverse business ventures.
At this exhibition, 92 Labs plans to promote its game ‘Survive! Zombie!: idle RPG to Korean users (hereafter, Survive! Zombie). Released in late March, this idle RPG allows players to raise and develop their zombies while completing various missions.
The game’s story unfolds after a peaceful Earth is overrun by zombies, and the protagonist zombie moves to an alternate world below the utility hole to build and protect their kingdom. Players must defend against attacks from various races, including humans, and use coins obtained by defeating enemies to enhance the zombie’s abilities, equipment, and skills, creating a stronger zombie.
The game’s main content includes △Survival Mode, where players survive against human attacks; △ Enhancement System, which allows players to combine various equipment, skills, and evolution processes to increase combat power; △ Dungeon Quests, where players clear multiple dungeons to obtain valuable resources; and △Ranking Competition Mode, where players compete with friends or global users for rankings and special rewards. Additionally, 92 Labs plans to reveal more undisclosed content soon to attract new users and strengthen the loyalty of existing users.
A 92 Labs representative stated, “At this event, we will unveil our third self-developed casual game, Survive! Zombie, showcasing our commitment to entering the global market,” adding, “Based on nearly four years of accumulated overseas experience, our goal is to achieve significant results swiftly.”
The representative also mentioned, “We will operate a special booth where potential players can experience a zombie raised by a ‘pro fervent user’ and highlight the game’s features and charm,” adding, “We have prepared various events to enhance the effect, and visitors to our booth will receive special in-game benefits.”
Following aggressive offline marketing, 92 Labs plans to strengthen the game’s completeness and global marketing strategy simultaneously. The company representative emphasized, “We plan to launch a global version of the app service soon, and we will continue to participate in Korean and international exhibitions such as Tokyo Game Show 2024, 2024 Indonesia K-Expo, and G-Star to enhance our understanding of local markets.”
Hosted by Gyeonggi Province and organized by Gyeonggi Content Agency the 2024 PlayX4 B2B event will showcase new releases and experiences from domestic and international game companies under the theme “More than the Fun of Games.” The event will also feature side programs such as a retro market, e-sports competitions, and cosplay events.