ZOOC (CEO Kim Hyo-jae) announced that it will participate in CES 2024, which will be held in Las Vegas, USA from Tuesday, January 9 to January 12 (Friday, local time) next year.
ZOOC (hereinafter referred to as ZOOC), which identified the need to create a character out of something they love, defined that ‘custom’, which is simply creating a desired product, cannot be consumed due to technical limitations and cost barriers, and set out to make ‘custom’ a daily life. to solve these problems.
Among them, ‘fitapat’ is a platform where you can customize your pet with your favorite pet. AI creates your pet as a character with over 80 concepts using 8 photos, and the design cost consumed is lower than before. The advantage is that it can be manufactured with 95% savings. In particular, fitapat focuses on providing high-end custom products as gifts to customers by reinvesting all of the design costs saved in product quality.
At CES 2024, ZOOC will exhibit a prototype that allows you to create a custom dog design as you wish. In addition, by displaying actual produced goods, it is possible to check the quality of products made, and the system is guided through video.
Regarding this, ZOOC emphasized, “The biggest advantage is that we can produce custom quality that could not be produced before by investing all the design and communication costs saved through AI in quality.”
In addition, “As a company that has been launched for 4 months, we are selling about 200 products in Korea and continuing user testing. ZOOC plans to focus on launching collaboration products with companies and sales through offline stores in 2024. Technically, we will focus on automating the entire production process of custom products to establish a physical production equipment system and stabilize technology.” He said, “Currently, we see the production of about 40 high-end products per day as a limitation, but we plan to technically focus on building an infrastructure that can produce up to 1,000 units by building it ourselves.”
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page