DRAPH (CEO Lee Joo-wan) announced that it will participate in CES 2024, the world’s largest IT and home appliance exhibition, to be held in Las Vegas, USA in January next year.
DRAPH is a company that has developed technology to automatically create and optimize professional-level commerce and advertising images and has operated related services through the ‘DRAPH ART’ platform. The company explains that DRAPH ART users can obtain high-quality advertising images created by AI (artificial intelligence) simply by selecting a desired theme, taking a photo of a product image, and uploading it.
In addition to these product images, DRAPH ART also provides other images and banner creation functions essential for advertising, and at the same time, selects images that can maximize advertising effectiveness through automatic ‘AB testing’ on a number of images created according to user requests. it also has recommended functions.
DRAPH introduced the DRAPH ART Platform to the domestic market last July and has proven its excellent functionality by supplying it to open markets, department stores, and convenience stores of large distribution companies. Furthermore, DRAPH plans to participate in CES 2024 to seek opportunities to enter the global market and introduce DRAPH ART to visitors from all over the world, including North America.
The strength of drag art that they most emphasize is cost efficiency. While marketing is commonly done by recruiting famous people, including celebrities and influencers, as advertising models, DRAPH ART takes the lead in providing visible results from model casting to visible results with a lower investment amount and greatly reduced time.
In addition, in DRAPH ART, image materials can be created in various concepts and sizes, and directing effects such as background removal and bundling, as well as free adjustment of image ratio and size, are possible, which has the effect of significantly reducing the manpower required for the work.
A DRAPH official said, “Our DRAPH ART platform has been used in 14,366 places in just 4 months since its launch in July of this year, generating more than 150,000 images in total, and has consistently maintained high activity, attracting attention from commerce industry officials. “We hope to introduce this experience to major North American e-commerce companies, such as Amazon, to encourage them to utilize our technology,” he said, explaining the reason for participating in this exhibition.
“In addition, beyond the commerce area that DRAPH ART is currently focusing on, we plan to provide generative image solutions that emphasize the uniqueness of specific brands,” he said. “Through this, brand industry officials will be able to express their heritage and unique identity.” “It is easy to acquire a high-quality image that represents, and we will develop this as another competency and expand our services to automatic branding solutions in the future,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page