Reziena (CEO Shin Seung-woo) announced that it will participate in CES 2024, the world’s largest IT and home appliance exhibition, to be held in Las Vegas, USA in January next year.
Reziena is a startup in the beauty-medical convergence field that has focused on improving the quality of ‘At Home’ care services. At Home Care Service is a concept that refers to equipment that has previously proven safety and effectiveness in plastic surgery and dermatology, as well as technologies and products that simplify procedures and have been commercialized for general consumers. Reziena is focusing its research and development capabilities on this field. It is expanding.
As the first product to achieve this goal, Reziena attracted the attention of the industry by introducing the world’s first high-intensity focused ultrasound (HIFU) device that does not require cartridge replacement. Furthermore, the company succeeded in developing a smart mask product that applied eco-friendly Biocell’s iontophoresis technology to a mask sheet, and was honored with the Innovation Award at CES 2023 held in January.
Currently, Reziena is developing the world’s first semiconductor technology-based material and componentization of ultrasonic devices, a core technology of ‘Medical Beauty’, and is exhibiting related research results and existing product lines at CES 2024 to once again become a global customer. The plan is to inform people of the company’s technological competitiveness.
An official from Reziena said, “Reziena, which has had its main goal of entering the global market from the beginning of its establishment, is accelerating preparations to create an export channel,” and added, “Our HIFU home care solution has already secured offline sales in Hong Kong.” “We started by selling products and providing related services in Vietnam, and we are planning a strategy with our partners to enter the Japanese and Chinese markets in 2023.”
“Furthermore, we decided to participate in this CES following the previous exhibition in order to promote our products and technologies to local buyers and customers in the largest North American market,” he said. “At the same time, we are conducting research and development to launch innovative home care products.” “We will accelerate our portfolio expansion,” he added.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page