enhans (CEO Seung-Hyun Lee) announced that it will participate in CES 2024, which will be held in Las Vegas, USA from Tuesday, January 9 to January 12 (Friday, local time) next year.
enhans, an artificial intelligence commerce solution startup established in 2021, is based on data technology that maintains product information around the world in real time and manages it in time series, and artificial intelligence (AI) goes beyond simple monitoring and plays the role of an ‘AI agent’. We are developing a model that performs. Through this technology, 20 patents have been registered and 4 patents have been applied for in the U.S. and Korea related to big data and automation, and major domestic companies are using the monthly subscription SaaS (Software-as-a-Service) service as a commerce operation solution. It’s in progress.
At this exhibition, enhans plans to introduce its AI Agent service, Enstead (hereinafter referred to as Enstead).
First, Enstead is characterized by offering the optimal price through ‘Dynamic Pricing Monitoring’. By considering market trends, discount benefits, delivery schedules, supply-demand changes, and customer reviews in real time, we present optimal prices to customers and fine-tune their purchasing strategies. In addition, the ‘Actionable AI Agent’ lowers shopping barriers by relieving the hassle of registering as a member at multiple online shopping malls.
‘Action Transformer’, developed exclusively by Enstead, facilitates seamless interaction between multiple AI agents and the customer’s natural language. This provides a new purchasing experience that actively responds to customers. Easy UX based on ‘Voice interaction’ is also an advantage. The company explains that Enstead’s AI focuses on customer needs and personalization to deliver a level of commerce experience that customers have never experienced before.
enhans’s primary goal is to attract users by launching the Enstead service, an AI agent targeting online commerce customers, within the first quarter of 2024. Afterwards, it will target brands (customers) that sell products through online commerce platforms around the world. The AI brand accelerator (Commerce AI Agent) is scheduled to be launched in the first half of 2024.
AI Brand Accelerator is a B2B service that discovers and provides customers with insights that can improve a brand’s sales and operating profits. From 2022 to 2023, POC was successfully completed through portfolios such as Samsung Electronics and SK Magic.
enhans said, “We decided to participate in the exhibition because we wanted to introduce Enstead through CES 2024 and share with domestic and foreign partners about our company and Enstead’s AI Agent-centered vision and development direction after CES. We also decided to participate in the exhibition with global technology and business partners.” “By expanding our network, we would like to find ways to create synergies through this CES by finding contact points with in-vehicle OS and personal and corporate home appliances in addition to B2C-centered services,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page